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Description
Job description Position Title: SEO Specialist Location: Hyderabad Department: Marketing Experience Required: 2–5 years (can be adjusted as needed) Employment Type: Full-Time About the Role: We are seeking a dynamic and results-driven SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve our website’s organic search rankings, enhance backlink profiles, and increase overall digital presence. You will play a crucial role in optimizing our web content and performance across digital channels to drive brand awareness, generate qualified leads, and boost customer engagement. Key Responsibilities: Ø Develop and execute successful SEO strategies to increase organic traffic and search rankings. Ø Conduct keyword research to guide content teams and support content optimization. Ø Perform on-page and off-page SEO activities including internal linking, meta tag optimization, and backlink building. Ø Collaborate with content creators to ensure SEO best practices are integrated into all published content. Ø Manage technical SEO aspects such as site structure, crawlability, indexing, schema markup, page speed, and mobile optimization. Ø Monitor and report on SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms. Ø Analyze website traffic and user behavior to identify opportunities for improvement. Ø Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. Ø Coordinate with web developers and marketing team to implement SEO improvements. Ø Assist in the optimization of digital marketing campaigns across paid and organic channels. Requirements Ø Proven experience as an SEO Specialist or similar role. Ø Strong understanding of search engine algorithms and ranking factors. Ø Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ubersuggest, Screaming Frog, etc. Ø Knowledge of HTML/CSS, website administration, and CMS platforms (WordPress preferred). Ø Experience with technical SEO audits and implementation. Ø Excellent analytical, communication, and organizational skills. Ø Familiarity with broader digital marketing strategies including content marketing, PPC, and social media is a plus. Qualifications: Ø Bachelor's degree Ø Proven experience in digital marketing roles (agency or in-house). Add-on Real Estate industry. Ø Creative mindset with an eye for design and content. Job Type: Full-time Work Location: In person
