Title: Digital Marketing Specialist (SEO + Google & Facebook Ads Expert) Location: Chinar Park,Kolkata,West Bengal,India Job Type: Full-Time Salary: ₹[10000-17000] per month (Based on Experience) Job Overview: We are looking for a skilled and results-driven Digital Marketing Specialist who is well-versed in Full SEO (On-Page and Off-Page) and has hands-on experience running and optimizing Google Ads & Facebook Ads campaigns. The goal is to drive traffic, generate leads, and rank websites higher on search engines through organic and paid strategies. Key Responsibilities: SEO (Search Engine Optimization): Conduct thorough keyword research and competitor analysis Perform complete On-Page SEO: meta tags, content optimization, internal linking, schema markup, etc. Execute Off-Page SEO: high-quality link building, guest posting, citations, forum submissions, etc. Conduct technical SEO audits and implement improvements (site speed, mobile-friendliness, crawl errors) Monitor Google Search Console, track rankings, and generate SEO performance reports Paid Ads Management: Plan and execute paid ad campaigns on Google Ads and Facebook/Instagram Ads Create engaging ad creatives, targeting strategies, and compelling ad copies Monitor and optimize campaigns for conversions and ROI Perform A/B testing, audience segmentation, and retargeting campaigns Track KPIs using Google Analytics, Facebook Pixel, and other analytics tools Required Skills: 2+ years of experience in Full SEO (on-page + off-page) Proven experience managing Google Ads & Facebook Ads with measurable results Familiarity with SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, etc. Experience with WordPress and other CMS platforms Knowledge of Google Analytics, Google Tag Manager, Search Console Strong analytical and reporting skills Excellent written and verbal communication skills Bonus Skills (Preferred but not mandatory): Experience with YouTube SEO & Ads Knowledge of email marketing tools (e.g., Mailchimp, ConvertKit) Canva or basic graphic design skills Google Ads or Meta Ads certification What We Offer: Competitive compensation Long-term career opportunity Flexible working hours (Remote option available) Exposure to diverse projects and industries Supportive and professional team environment To Apply: Send your updated resume , along with links to any SEO/Ads results or case studies you’ve worked on (if available). We’re looking for someone who can rank websites and run high-converting ad campaigns . Job Type: Full-Time Experience: 2+ years in Digital Marketing (SEO + Paid Ads) Location: Chinar Park Kolkata Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹32,203.04 per month Schedule: Day shift Work Location: In person