SEO Specialist

Responsibilities Develop and implement SEO strategies that enhance online visibility on Google and other major search engines Conduct SEO keyword research to identify high-value search engine queries that align with business objectives and user intent Research competitors to find content gaps and opportunities for growth and differentiation Monitor and analyze website SEO performance for metrics like organic traffic, conversion rate, bounce rate, and keyword ranking, and provide regular reports on SEO progress Collaborate with other digital marketers to create and refresh SEO content across the website, including landing pages, blog articles, and product description pages Optimize meta descriptions, headers, URLs, image alt text, and other on-page elements to enhance search engine ranking Develop and execute an effective link-building strategy, with attention to internal links as well as backlinks from high-quality external sources Perform technical SEO audits and collaborate with web developers to address issues such as page load speeds, mobile responsiveness, schema markup, and website. Apply knowledge of our audience and industry to ensure website marketing materials remain relevant and engaging Skills and Qualifications Proven SEO experience integrating technical SEO, on-page optimization, and content strategy into cohesive SEO strategies and campaigns that drive business growth In-depth experience using SEO tools, for keyword research, performance tracking, and technical SEO audits, along with experience using website analytics tools, such as Google Analytics or Adobe Analytics Analytical mindset and ability to make data-backed decisions Demonstrated ability to collaborate with content specialists—including SEO copywriters and digital marketing strategists—to create compelling content that employs relevant keywords and SEO-friendly content marketing strategies Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Flexible schedule Health insurance Paid sick time Paid time off Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Work Location: In person