SEO & PPC Specialist

The Inspiration is a leading aesthetic clinic offering advanced skin, body, and cosmetic treatments in a professional and welcoming environment. We are passionate about helping our clients look and feel their best — and we’re now looking for a certified digital marketing professional to help us grow online.

Position Summary

We are seeking a results-driven SEO & PPC Specialist to manage and optimize our online presence and paid advertising efforts. The ideal candidate will have a strong background in digital marketing with a focus on SEO and PPC within the health, beauty, or aesthetic industry. You will be responsible for driving targeted traffic, increasing online visibility, and generating qualified leads for our clinic.

Key Responsibilities

• Develop, implement, and manage SEO strategies to improve organic rankings and website traffic
• Plan and execute paid search (Google Ads, Bing Ads) and paid social campaigns (Meta, Instagram, etc.)
• Conduct keyword research, on-page/off-page optimization, and technical SEO audits
• Monitor, analyze, and report on performance metrics for both SEO and PPC campaigns
• Optimize landing pages and ad copy for conversions
• Stay current on industry trends, algorithm updates, and best practices
• Collaborate with our content and design team to align marketing efforts with business goals

Requirements

• Minimum 3 years of proven experience in SEO and PPC, preferably in the aesthetics or healthcare space
• Google Ads Certification (required)
• Google Analytics Certification or equivalent (preferred)
• In-depth knowledge of tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, and Meta Ads Manager
• Strong understanding of keyword strategy, ad bidding, and ROI optimization
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple campaigns simultaneously

Preferred Qualifications

• Experience with local SEO and optimizing Google Business Profiles
• Familiarity with clinic management or CRM systems
• Basic knowledge of HTML/CSS or website CMS platforms like WordPress

What We Offer

• Competitive salary and performance-based bonuses
• Opportunity to work in a dynamic and fast-growing industry
• Flexible working hours or hybrid options
• Professional development opportunities

Job Types: Full-time, Part-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Expected hours: 30 – 54 per week

Benefits:

• Internet reimbursement
• Paid sick time

Ability to commute/relocate:

• Kalyani Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

License/Certification:

• DIGITAL MARKETING CERTIFICATE (Preferred)

Work Location: In person