SEO & PPC Specialist

Role Overview: You will be joining our digital marketing team as an experienced SEO & PPC Specialist. Your main responsibility will be to plan, execute, and optimize SEO and paid advertising campaigns to drive quality traffic and generate leads. Key Responsibilities: - Develop and implement effective SEO strategies to improve organic rankings and website traffic. - Plan, create, and manage Google Ads, Meta Ads, and other PPC campaigns. - Conduct keyword research, competitor analysis, and website audits. - Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. - Optimize landing pages, ad copies, and website content for better ROI. - Stay updated with the latest trends, algorithm updates, and best practices in SEO & PPC. - Collaborate with the content and design teams to ensure cohesive marketing efforts. Qualifications Required: - 2 to 5 years of hands-on experience in SEO & PPC management. - Proficiency in Google Ads, Google Analytics, Search Console, and Meta Business Manager. - Strong understanding of on-page, off-page, and technical SEO. - Excellent analytical and reporting skills. - Ability to work in a fast-paced night shift environment. Additional details of the company: Joining our team will provide you with exciting opportunities to work on global projects in a performance-driven environment with growth potential. We offer competitive compensation and professional development opportunities.,