About the Role: We are seeking a talented and performance-oriented SEO & PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for managing SEO strategies and executing PPC campaigns to increase brand visibility, drive targeted traffic, and achieve conversion goals. Key Responsibilities: Search Engine Optimization (SEO): Develop and implement effective on-page and off-page SEO strategies Conduct keyword research, competitor analysis, and website audits Optimize website content, meta tags, and landing pages Monitor and report on website traffic, rankings, and SEO performance Stay up-to-date with search engine algorithm changes and best practices Pay-Per-Click (PPC): Plan, launch, and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms Perform A/B testing for ad creatives and landing pages Optimize campaigns based on performance metrics (CTR, CPC, CPA, ROAS) Prepare performance reports and present insights for continuous improvement Maintain ad budgets and bidding strategies Required Skills & Qualifications: 1–5 years of proven experience in SEO and PPC Strong knowledge of Google Ads, Google Analytics, Meta Ads Manager, Search Console Experience with tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc. Understanding of HTML, CSS, and WordPress (preferred) Excellent analytical, communication, and time-management skills What We Offer: Competitive salary and incentives Collaborative and growth-focused work environment Opportunities to work on international projects Skill development and career advancement support Show more Show less

Company Description iQuinceSoft has served the American and European markets for over a decade, specializing in Cloud & DevOps, Product Development, Software Development, Digital Marketing, and Web and Mobile Development. We are recognized for quality services by third-party firms like Clutch, GoodFirms, and Google. Based in the central business district of Mathura, our well-positioned office symbolizes our commitment to excellence. At iQuinceSoft, we prioritize our clients' best interests, guided by our core values and professional ethics. Role Description This is a full-time on-site role for a SEO & PPC Specialist, located in Mathura. The SEO & PPC Specialist will be responsible for managing and optimizing search engine optimization (SEO) and pay-per-click (PPC) campaigns. Day-to-day tasks include conducting keyword research, managing bid strategies, analyzing campaign performance, creating ad copy, and developing strategies to improve search rankings and ad performance. The Specialist will collaborate with the marketing team to align SEO and PPC strategies with overall marketing goals. Qualifications Experience in SEO strategies, including keyword research and on-page/off-page optimization Proficiency in managing PPC campaigns, including bid strategy, ad copy creation, and performance analysis Ability to use SEO and PPC tools such as Google Analytics, Google Ads, and SEMrush Strong analytical skills to interpret data and provide actionable insights Excellent written and verbal communication skills Bachelor’s degree in Marketing, Business, or a related field Experience with web and mobile development is a plus