SEO & PPC Specialist

Company Description

iQuinceSoft has served the American and European markets for over a decade, specializing in Cloud & DevOps, Product Development, Software Development, Digital Marketing, and Web and Mobile Development. We are recognized for quality services by third-party firms like Clutch, GoodFirms, and Google. Based in the central business district of Mathura, our well-positioned office symbolizes our commitment to excellence. At iQuinceSoft, we prioritize our clients' best interests, guided by our core values and professional ethics.

Role Description

This is a full-time on-site role for a SEO & PPC Specialist, located in Mathura. The SEO & PPC Specialist will be responsible for managing and optimizing search engine optimization (SEO) and pay-per-click (PPC) campaigns. Day-to-day tasks include conducting keyword research, managing bid strategies, analyzing campaign performance, creating ad copy, and developing strategies to improve search rankings and ad performance. The Specialist will collaborate with the marketing team to align SEO and PPC strategies with overall marketing goals.

Qualifications

• Experience in SEO strategies, including keyword research and on-page/off-page optimization
• Proficiency in managing PPC campaigns, including bid strategy, ad copy creation, and performance analysis
• Ability to use SEO and PPC tools such as Google Analytics, Google Ads, and SEMrush
• Strong analytical skills to interpret data and provide actionable insights
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Business, or a related field
• Experience with web and mobile development is a plus