SEO & PPC Specialist

Pharmizza Technology Solutions Pvt Ltd

0 years

1 - 2 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

seo strategies research analysis content audits analytics ads targeting management analyze reports test efficiency marketing data communication optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Seo

Key Responsibilities:

Develop and implement effective SEO strategies to improve organic search rankings.
Perform keyword research, competitive analysis, and identify growth opportunities.
Optimize website content, meta tags, headings, and URLs for SEO best practices.
Conduct technical SEO audits and collaborate with developers for website improvements.
Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, etc.
Build and manage link-building strategies to enhance domain authority.
Stay updated with the latest SEO trends, algorithm updates, and industry best practices.

Ppc

Plan, create, and manage PPC campaigns across Google Ads, Bing, and social media platforms.
Conduct keyword research, audience targeting, bid management, and budget allocation.
Optimize ad copy, landing pages, and bidding strategies to improve conversion rates.
Monitor and analyze campaign performance, generating detailed reports on KPIs and ROI.
Test and implement new PPC strategies to maximize efficiency and results.
Coordinate with creative and content teams to develop engaging ad materials.

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Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience managing SEO and PPC campaigns.
Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication and organizational skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Skills: campaigns,google,competitive analysis,google analytics,search console,technical seo audits,seo strategies,website optimization,ppc,ppc campaign management,data analysis,google ads,communication,link-building,organization,keyword research,social media advertising,bing ads,semrush,seo

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