SEO & PPC Specialist

Job Description

About the Role: We are looking for a results-driven SEO & PPC Specialist to manage and optimize our digital marketing campaigns. The ideal candidate will have hands-on experience in executing SEO audits, managing PPC advertising on Google & Meta platforms, and using analytics tools to refine and scale marketing strategies. Key Responsibilities: Search Engine Optimization (SEO) Conduct comprehensive SEO audits to identify opportunities for site performance improvement. Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Optimize website content, meta tags, URL structures, and technical SEO elements. Execute off-page SEO strategies including backlink building, guest posting, and citations. Monitor keyword rankings, traffic patterns, and site health using Google Analytics and Google Search Console. Analyze performance data and continuously refine SEO strategies for better ROI. PPC Advertising (Google Ads & Meta Ads) Set up and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram). Define and optimize targeting, bidding strategies, and ad creatives. Monitor and analyze campaign performance (CTR, CPC, CPA, ROI) and take corrective actions as needed. Run A/B tests on ad copies, landing pages, and targeting groups to maximize campaign effectiveness. Prepare periodic reports on campaign performance, insights, and improvement recommendations. Scale successful campaigns to achieve business growth objectives. Key Skills Required: Proven experience with Google Ads and Meta Ads Manager. Solid understanding of SEO principles (on-page, off-page, and technical SEO). Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. Ability to analyze data and extract actionable insights. Strong communication, reporting, and presentation skills. Knowledge of A/B testing and performance optimization techniques. Location: Ahmedabad, Mumbai Job Types: Full-time, Permanent Schedule: Day shift Monday to Friday Morning shift Work Location: In person