SEO Manager

Role: SEO Manager

Location: Chennai

Key Responsibilities

• Develop and execute comprehensive SEO strategies for Wedding bazaar.com and Mandap.com, with a focus on driving organic traffic and improving search rankings.
• Oversee the optimization of our mobile apps through SEO techniques to improve visibility and attract organic installs.
• Perform keyword research and analysis to identify relevant and high-performing keywords for both websites and mobile apps.
• Optimize website and app content, including landing pages, blog posts, product pages and metadata, for targeted keywords and improved search visibility.
• Conduct technical SEO audits to identify and resolve website and app issues that may negatively impact search engine rankings.
• Collaborate with the content team to create high-quality, keyword-optimized content that aligns with SEO goals and best practices.
• Monitor and analyze website and app performance metrics, search engine rankings, and user behavior to identify areas for improvement and growth.
• Stay up-to-date with the latest trends, best practices, and algorithm updates in SEO to ensure Wedding bazaar.com and Mandap.com remain at the forefront of industry changes.
• Generate regular reports on SEO performance, rankings, and key metrics to track progress and communicate results to stakeholders.
• Collaborate with web developers and app development teams to implement SEO best practices, including site and app speed optimization, mobile optimization, and structured data markup.
• Identify opportunities for link building and outreach to relevant websites and influencers to improve domain authority and organic visibility.
• Keep abreast of competitors' SEO strategies and industry trends to maintain a competitive edge.
• Manage SEO Executives, providing guidance, mentoring, and performance feedback to ensure the team's success in delivering SEO objectives.

People Specifications

• 6 to 9 years of experience in SEO, preferably in the B2C or B2B business. Preferred industries- Internet, eCommerce, App based business
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.
• Strong analytical skills and the ability to interpret data and make informed decisions based on SEO performance metrics.
• Experience with on-page and off-page optimization techniques, including keyword research, link building, and content optimization.
• Familiarity with HTML, CSS, and website development principles.
• Experience in optimizing mobile apps through ASO (App Store Optimization) techniques.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

About Matrimony.com

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 7 million members.

The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.

Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.

With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.

Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.