SEO Lead

Location: Chennai, Work from Office

We are seeking results driven SEO Lead to own and execute our SEO strategy across all digital properties. You will be responsible for growing organic visibility, improving search engine rankings, and driving qualified traffic through a mix of on-page, off-page, and technical SEO initiatives.

This role requires a strong mix of strategic thinking, execution excellence, technical know-how, team collaboration, and performance analysis. As SEO Lead, you will work closely with content, web development, product, and tech teams to ensure SEO best practices are embedded across our ecosystem.

Key Responsibilities:

• Develop and lead end to end SEO strategies aligned with company goals (traffic, leads, revenue)
• Conduct regular keyword research, competitive analysis, and SERP landscape audits
• Stay up to date with Google algorithm changes, industry trends, and SEO innovations
• Optimize site structure, internal linking, meta data, and content for target keywords
• Work with content teams to produce SEO friendly blog posts, landing pages, and knowledge base content
• Develop and implement content pillar/cluster strategies for topical authority
• Lead technical audits: site speed, crawlability, indexation, schema, canonical issues, mobile usability, Core Web Vitals
• Collaborate with developers to fix SEO issues and deploy enhancements
• Monitor GSC and SEO tools for crawl errors, penalties, or site health issues
• Own link building strategies: outreach, digital PR, guest posts, brand mentions
• Define SEO KPIs and track progress via GA4, GSC, Looker Studio, or other dashboards
• Run A/B tests or experiments to improve CTR, ranking, and engagement
• Coordinate with web, content, design, and sales teams to ensure SEO is embedded in all digital efforts

Required Skills & Experience

Skill Area:

• Experience: 6–10 years in SEO
• Tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Surfer SEO, etc.
• Tech Skills: HTML, CSS basics, JavaScript rendering understanding, schema markup, Core Web Vitals
• CMS Knowledge: WordPress or enterprise CMS platforms

Soft Skills:

Bonus Skills:

• Experience with international SEO or multi language sites
• Experience in Software Services, B2B SaaS, Tech, or multi domain architecture SEO