Senior Content Writer

Job Summary:

We are seeking an experienced and versatile Senior Content Writer to lead the creation of compelling, high impact content across multiple formats and channels. The ideal candidate will have a strong command of language, a deep understanding of content strategy, SEO, and storytelling, and the ability to align content with business and marketing goals.

This is a strategic and execution heavy role where you will craft thought leadership, marketing copy, product focused content, and contributing to editorial planning.

Key Responsibilities:

• Create and manage high quality content across formats: blogs, website copy, case studies, use cases, ad copies, social media, video scripts, email campaigns, and more.
• Own the end to end content process - from research and ideation to writing, editing, and publishing.
• Collaborate with marketing, product, sales, and design teams to align content with campaign and brand objectives.
• Conduct in depth research to ensure factual accuracy and depth, especially for B2B and technical topics.
• Implement SEO best practices including keyword research, on page optimization, and content structuring.
• Develop content calendars, topic clusters, and campaign based messaging frameworks.
• Contribute to building content guidelines and maintaining a consistent brand voice across all touchpoints.
• Analyze content performance and make data driven content improvements.

Required Skills & Qualifications:

• 5+ years of professional content writing experience, preferably in enterprise B2B, software services, SaaS, or digital marketing environments.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Strong command of English grammar, style, and tone for varied audiences and industries.
• Experience with SEO tools (e.g., SEMrush, Ahrefs, SurferSEO, Google Analytics).
• Ability to break down complex ideas into clear, concise, and engaging content.
• Ability to manage multiple projects and meet tight deadlines with minimal supervision.

Added Advantage:

• Experience in writing for technology, engineering, or enterprise software domains.
• Familiarity with content marketing funnels, lead generation, and performance metrics.
• Exposure to visual storytelling and working with designers on content formats.

Soft Skills:

• Strong communication and collaboration skills.
• Strategic thinker with a creative and analytical mindset.
• High ownership and accountability for content quality and timelines.
• Ability to take feedback constructively and continuously improve.