SEO Executive

Job Title: SEO Specialist
Location: Panaji, Goa (On-site)Employment Type: Full-time

Role Overview
The SEO Specialist will be responsible for developing and executing effective SEO strategies that improve organic visibility, traffic, and conversions for clients across various markets and geographies. The candidate should have 3+ years of hands-on SEO experience, strong analytical skills, and the ability to work independently in a fast-paced agency environment.

Key Responsibilities 1. SEO Strategy & Implementation ● Develop and execute tailored SEO strategies for India and international markets. ● Conduct multilingual keyword research and regional competitor analysis. ● Build SEO roadmaps aligned with client goals. 2. International SEO ● Implement and manage hreflang tags for multi-language/multi-region sites. ● Optimize websites for country-specific SERPs, domains/subdomains (ccTLDs, gTLDs), and regional content. ● Ensure correct localization of metadata, URLs, and content. ● Analyze international search patterns and global algorithm updates. ● Coordinate with translation/localization teams to ensure SEO-compliant global content. 3. On-Page Optimization ● Optimize metadata, header tags, URLs, internal linking, and structured data. ● Work closely with content writers to create SEO-friendly content. ● Conduct SEO audits and implement on-page improvements. 4. Technical SEO ● Perform technical audits and fix issues related to indexing, crawlability, site speed, Core Web Vitals, and mobile responsiveness. ● Collaborate with developers to implement technical fixes and enhancements. 5. Off-Page SEO ● Plan and execute white-hat link-building strategies. ● Manage geo-specific link acquisition strategies. 6. Performance Tracking & Reporting ● Track and analyze performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc. ● Prepare monthly performance reports with insights, results, and action plans. ● Monitor keyword rankings, competitor movements, and SERP trends. 7. Collaboration & Client Management ● Work with designers, writers, performance marketers, and developers as needed. ● Participate in client calls, present reports, and provide strategic recommendations. ● Ensure timely delivery of SEO tasks and maintain client satisfaction. Required Skills & Experience ● Minimum 2-3 years of SEO experience, including International SEO execution. (agency experience preferred). ● Proven experience managing multilingual or multi-country SEO projects. ● Basic understanding of AEO is preferred. ● Expertise in on-page, off-page, and technical SEO. ● Proficiency in SEO tools: Google Analytics, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, etc. ● Solid understanding of HTML, CSS, and CMS platforms (WordPress, Shopify, Wix). ● Familiarity with Core Web Vitals and technical troubleshooting. ● Ability to analyze data and draw actionable insights. ● Excellent communication and documentation skills.

Job Types: Full-time, Permanent

Pay: Up to ₹42,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person