SEO Content Writer

Location:

Target Market:

Employment Type:

Performance Marketer

technology-driven products

• Plan, launch, and manage

  full-funnel performance marketing campaigns

  focused on B2B lead generation.
• Execute and optimize campaigns across

  Google Ads and Meta Ads

  (Search, Display, Performance Max, LinkedIn-style targeting via Meta, etc.).
• Manage and optimize campaigns targeting the

  UAE market

  , including keyword intent, audience behavior, and regional nuances.
• Conduct

  in-depth keyword research

  , competitor analysis, and market research to identify high-intent opportunities.
• Own campaign performance end-to-end: budgeting, bidding strategies, creatives coordination, landing page alignment, and conversion tracking.
• Analyze performance data and provide actionable insights to improve CPL, CAC, and lead quality.
• Collaborate with sales and product teams to align campaigns with ICPs, buyer journeys, and revenue goals.
• Ensure accurate tracking using tools such as Google Tag Manager, GA4, and ad platform pixels.
• Test and scale new channels and strategies;

  TikTok Ads experience is a plus

  , but not mandatory.

• Proven experience as a

  Performance Marketer / Paid Media Specialist

  in a

  B2B SaaS environment

  .
• Hands-on expertise in

  Google Ads and Meta Ads

  for lead generation.
• Experience running campaigns for

  UAE or GCC markets

  with budgets in

  INR and AED

  .
• Strong command over

  keyword research

  , search intent mapping, and conversion-focused campaign structures.
• Ability to understand and market

  technical or SaaS products

  to decision-makers and business audiences.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong research capabilities, including competitor benchmarking and audience insights.
• Experience with campaign reporting, performance dashboards, and optimization frameworks.

• Exposure to

  TikTok Ads

  or other emerging performance channels.
• Experience working with multiple industries in addition to B2B SaaS.
• Familiarity with CRM integrations and lead quality analysis.

• Opportunity to work on

  international (UAE) B2B SaaS campaigns

  .
• High ownership role with end-to-end responsibility for performance outcomes.
• Work with a fast-growing, tech-focused organization.
• Competitive compensation aligned with experience and performance.