Senior Web Developer

Web Developer

Key Roles & Responsibilities:

WordPress Development & Maintenance:

• Develop, customize, and maintain WordPress websites and landing pages to support business and marketing goals using PHP, HTML, CSS, and JavaScript.
• Configure, manage, and troubleshoot WordPress core files, themes, child themes, and plugins to ensure optimal functionality, security, and compatibility.
• Optimize website speed, performance, and responsiveness across all modern browsers and devices.
• Implement SEO best practices including clean code structure, meta tags, and structured data.
• Develop and integrate custom features and functionalities as required.
• Provide technical support and CMS training to internal stakeholders for efficient content management.

HubSpot Management:

• Design and develop responsive, cross-client compatible email templates within HubSpot.
• Create and manage automated workflows triggered by user actions, lifecycle stages, or timed events.
• Build and segment contact lists based on audience behavior, attributes, and business logic.
• Execute targeted email campaigns, ensuring high deliverability and engagement.
• Track, analyze, and optimize campaign performance using HubSpot analytics and reporting tools.

Zendesk Management:

• Develop and maintain customized Zendesk Guide themes aligned with brand standards.
• Create, edit, and organize Help Center articles, categories, and sections for enhanced usability.
• Configure and maintain automations and triggers to ensure timely email alerts to relevant teams.
• Set up real-time alerts and monitoring tools to support responsive customer service operations.

Required Skills & Competencies:

Technical Skills:

• Proven experience with HubSpot Marketing Hub (especially email and automation workflows).
• Hands-on experience in Zendesk Guide customization and automation setup.
• Strong understanding of web technologies including HTML5, CSS3, JavaScript, and PHP.
• Familiarity with SEO principles and website performance optimization.

Behavioural & Soft Skills:

• Strong communication, problem-solving, and project management skills.
• Ability to work cross-functionally with marketing, sales, and support teams.

Qualifications & Experience:

• Bachelor’s degree in Computer Science, Web Development, Marketing Technology, or a related field.
• 5+ years of professional experience managing WordPress websites and digital marketing platforms.