Senior Vice President Marketing (B2C tech)

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Location

Budget

About the Company

A leader in the online industry, serving hundreds of millions of users across multiple markets. With a diverse portfolio of high-engagement titles and a 900+ member team, the company blends creativity, cutting-edge technology, and data science to deliver exceptional gaming experiences. 

Role Overview

We are seeking an experienced marketing leader to define and execute a forward-thinking marketing strategy aimed at driving exponential user growth, enhancing brand visibility, and maximizing organic acquisition. You will oversee all facets of marketing—including brand, growth, design, acquisition, and content—while building high-performing teams and integrating the latest martech and AI tools to elevate the function.

This role requires strategic vision, deep understanding of the B2C digital ecosystem, and the ability to inspire teams to deliver measurable outcomes in a fast-paced, high-growth environment.

Key Responsibilities

• Define and lead the overall marketing strategy to achieve business growth goals across user acquisition (paid and organic), brand, and cross-sell initiatives.
• Own and scale the full-funnel marketing function across channels and geographies.
• Translate market insights, competitive intelligence, and product priorities into actionable campaigns and compelling brand narratives.
• Build and mentor a high-impact marketing team; foster a culture of creativity, ownership, and performance.
• Partner with Product, Tech, Data, and Business teams to create consistent, integrated user experiences.
• Drive data-led decision-making and performance measurement across all campaigns.
• Manage and optimize large-scale marketing budgets, balancing efficiency, innovation, and ROI.
• Develop partnerships to expand market reach, visibility, and engagement.
• Stay ahead of industry trends, emerging platforms, and evolving user behaviours.

Qualifications & Skills

• 12+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP/SVP/Head of Marketing or equivalent).
• Proven track record in scaling marketing functions in gaming, digital consumer, or technology-first companies.
• Expertise across performance marketing, brand building, CRM, media, and experiential campaigns.
• Strong strategic thinking, analytical skills, and creative problem-solving abilities.
• Passion for gaming and strong understanding of user behaviour, category trends, and monetization models.
• Exceptional leadership and stakeholder management skills.
• Ability to thrive in a dynamic, high-growth, and evolving environment.
• Outstanding communication and storytelling capabilities.