Brand Marketing Manager

About the brand: Our brand is all about making people’s lives better, one ridiculously comfortable mattress at a time. Now, we need a Brand Marketing Manager who can help us spread the word (without putting people to sleep). If you know how to build a brand that people actually care about, create marketing that doesn’t feel like marketing, and drive engagement without resorting to cat memes (unless they’re really good), keep reading. ‍ What You’ll Be Doing (Other Than Making Us Sound Cooler) Keep our brand voice sharp, consistent, and memorable—no boring corporate fluff. Plan and manage all brand activities, from product launches to campaigns, without breaking a sweat (or the budget). Ensure our customers have a seamless, delightful experience at every touchpoint—because confusion doesn’t drive conversions. Content Marketing – Make People Actually Want to Read Our Stuff Craft compelling, SEO-optimised content that ranks high without sounding like a robot wrote it. Own our social media presence and community engagement (yes, people do talk about mattresses online). Work with influencers who actually care about sleep, not just free products. Conversion Rate Optimisation (CRO) – Turning Clicks into Sales Run website A/B tests like a mad scientist—experimenting with CTAs, layouts, and landing pages until the numbers scream "success." Optimise offline experiences too, because people still exist in the real world. Partnerships & Collaborations – Finding Friends in High Places Identify and collaborate with brands that make sense (no, we’re not partnering with an energy drink company). Develop co-branded campaigns that benefit both sides, instead of just looking good on a PowerPoint. Track and analyze partnerships—because if it’s not working, why keep doing it? Retention Marketing – Keep Customers Hooked Create email and WhatsApp sequences that engage, not annoy. Run referral programs that actually make people want to share (without bribing them with sad discounts). Set up affiliate programs that bring in real customers, not just “influencers” with 12 followers. Who We’re Looking For (A.K.A. The Perfect Fit) At least six years of experience in brand marketing (bonus points for D2C brands). Strong experience in content marketing, partnerships, and retention strategies. A natural storyteller who can make even a mattress sound exciting. Knows their way around SEO, A/B testing, analytics, and CRM tools. Can work cross-functionally without losing their mind (or patience). Experience in e-commerce, retail, or consumer goods—because understanding customers is key. Show more Show less