Brand Marketing Manager

Role:

Experience:

Location:

Industry:

About Us:

Shakti Brandz Pvt Ltd. is a vibrant house of clothing brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.com.

Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service.

Job Summary:

D2C fashion brands

executed and scaled marketing in a fashion brand.

Key Responsibilites:

Brand & Communication

• Build and execute the complete

  brand marketing strategy

  for the D2C fashion category.
• Ensure brand consistency across website, social media, marketplace creatives & campaigns.
• Lead seasonal storytelling, campaign shoots, launches, and fashion-led communication.

Digital Marketing & Growth

• Plan and manage

  integrated marketing calendars

  for monthly/quarterly brand growth.
• Oversee social media strategy: content types, reels, lifestyle storytelling, and trends.
• Work closely with performance marketing to drive traffic, conversions & retention.
• Coordinate with e-commerce team for category pushes, launches & promotional events.

Influencer & Community Marketing

• Build influencer pipelines across nano, micro, and macro creators.
• Create and manage

  creator campaigns

  , barter programs, and event collaborations.
• Drive UGC + creator-led content to power D2C consumer trust.

Campaigns & Activations

• Plan, execute, and measure fashion campaigns (drops, lookbooks, seasonal stories).
• Identify partnership & brand-collab opportunities (events, festivals, pop-ups).
• Support offline activations, exhibitions & college event branding when applicable.

Analytics & Reporting

• Monitor brand KPIs: reach, engagement, traffic, CTR, conversion rates, CAC, retention.
• Analyse campaign data and provide actionable weekly/monthly insights.
• Conduct competition benchmarking D2C fashion, apparel, lifestyle brands.

Required Skills:

• Strong understanding of

  D2C fashion.

• Hands-on experience with

  Instagram-first brand building

  .
• Good understanding of paid marketing (Meta, Google), even if not running ads directly.
• Influencer marketing experience with fashion/lifestyle creators.
• Ability to ideate & oversee shoots, campaign production & fashion content.
• Strong communication, storytelling & project management skills.
• Analytical mindset with comfort in numbers, dashboards & insights.
• Ability to work cross-functionally with performance, e-comm, design & ops teams.

Preferred Qualifications:

• 57 years in marketing for

  D2C fashion.

• Experience working

  in-house for a D2C brand OR at an agency with D2C fashion clients

  .
• Fashion/lifestyle industry knowledge is mandatory (No IT/SaaS/Tech background).
• Bachelor's degree in Marketing, Fashion Management, Communication, or similar.