Senior Trade Marketing Manager - Visibility & Activations

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you’re looking for a role with variety, this is it. As an Senior Manager - Trade Marketing for Visibility and Activations, your main focus will be to support end-to-end POSM & in-store activation from production through deployment. You’ll support the head of Trade Marketing in implementing sales strategies and in providing the tools and means to implement the Ferrero Category strategies at the point of sale.

Main Responsibilities:

• Develop and execute visibility strategies across all relevant trade channels (traditional trade, modern trade, e-commerce) to ensure the right shelf presence, store layout, POSM (point of sale materials) and merchandising standards.
• Plan and manage activation campaigns in-store (and possibly in-field) to stimulate shopper engagement, trial, repeat and category growth (e.g., demos, sampling, events, visibility roll-outs).
• POSM development and deployment—from concept, vendor selection, production, logistics, to store-level installation and compliance measurement.
• Monitor and audit store/outlet compliance of visibility standards (e.g., “perfect store” model), report gaps, recommend corrective actions, and follow through to resolution.
• Work with trade/channel partners, store managers, field team/merchandisers to embed visibility and activation plans at local level.
• Drive activation budget planning and control: allocate funds for visibility materials, events, field activations; track ROI and cost efficiency; measure impact of activations on sales/volume.
• Use data (sales data, distribution metrics, visibility audits, shopper insights) to evaluate the effectiveness of visibility and activation efforts and refine plans accordingly.
• Maintain cross-functional coordination (Marketing, Sales, Supply Chain, Finance) to align on launch schedules, promotional calendars, visibility investments, and channel programmes.
• Stay updated on shopper/consumer behavior, store trends, competitor visibility and local channel dynamics to ensure relevance and competitiveness of the visibility & activation strategy.

Who we are looking for:

• Post Graduate/ MBA as Academic degree preferred.
• Minimum 7 years’ experience in Trade Marketing operations, visibility and activations.
• Strong knowledge of retail trade channels (traditional trade, modern trade, e-commerce) and outlet formats.
• Deep understanding of merchandising, visibility standards, POSM deployment and store-level activation.
• Solid grasp of shopper behaviour and activation tools to convert visibility into sales.
• Proficiency in promotion mechanics, trade investment management, and visibility ROI analysis.
• Ability to draw actionable insights from sell-out/distribution/visibility data and monitor performance metrics.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!