Senior SEO & Performance Marketing Specialist

Role Overview

The Senior SEO & Performance Marketing Specialist will lead organic and paid digital strategies to drive quality traffic, leads, and brand awareness. This role requires a strong mix of analytical, technical, and creative skills to optimize web presence, manage campaigns across platforms, and deliver measurable results for admissions and brand growth.

Key Responsibilities

1. SEO Strategy & Execution

• Develop and execute comprehensive on-page, off-page, and technical SEO strategies.
• Perform keyword research, competitor analysis, and SERP audits to identify growth opportunities.
• Optimize website architecture, page content, meta tags, and schema for maximum search visibility.
• Plan and manage link-building strategies to improve domain authority.
• Collaborate with content and design teams to ensure SEO best practices in blogs, landing pages, and media content.
• Track, analyze, and report SEO performance using tools like Google Search Console, SEMrush, and Ahrefs.

2. Performance Marketing (Paid Media)

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.
• Manage full-funnel campaigns — from awareness to conversion — aligned with admission targets.
• Conduct A/B testing for ad creatives, landing pages, and CTAs to maximize ROI.
• Monitor campaign performance, analyze data, and provide actionable insights for lead quality and CPL reduction.
• Handle retargeting, lookalike audiences, and lead nurturing campaigns.

3. Analytics & Reporting

• Set up and maintain tracking systems (GA4, GTM, Meta Pixel, etc.).
• Build performance dashboards and monthly/quarterly reports highlighting key KPIs — leads, CTR, CPL, ROAS, etc.
• Evaluate marketing attribution and improve campaign efficiency.

4. Collaboration & Leadership

• Work closely with content, creative, and web teams for campaign alignment.
• Provide SEO and performance insights to support blog topics, creatives, and landing page development.
• Mentor junior team members and manage external vendors or agencies if needed.

Key Skills Required

• Advanced knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog).
• Expertise in Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Campaign Manager.
• Strong analytical and reporting skills (Google Analytics 4, Looker Studio, Excel).
• Understanding of website CMS (WordPress preferred).
• Familiarity with HTML, CSS, and UX optimization principles.
• Excellent communication and data storytelling abilities.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 5+ years of experience in SEO and Performance Marketing roles.
• Proven track record in improving organic visibility and managing high-performing ad campaigns.
• Experience in the

  education sector

  or lead-generation-focused industries preferred.

-- 

Best Regards

Nithyashree K

Executive - HR

Ph-7825817165

IMAGE INFOTAINMENT LTD,

Corporate Office,Chennai, INDIA