The Senior Product Manager, Data Platforms will own the development, execution, and success of the Customer Data Platform (CDP) product line within the Martech business unit. This role requires a strategic and technically proficient product manager who will collaborate closely with the Director of Product Management and multiple engineering teams to deliver cutting-edge solutions that unlock the unique value of various data assets.This product manager will be a key partner in driving new products, platforms and shared data services that enhance Martech product portfolio. These one-to-many solutions will support initiatives across Martech, including but not limited to Incentives & Loyalty, eCommerce, and Retail Media products. The role demands a deep understanding of data platform products, process automation, analytics, and data-driven product development, combined with strong research and project management skills.This is an innovative and outcome-driven role for a product leader who has the ability to distill complex needs across stakeholders into simple yet scalable technical solutions.
Primary Responsibilities
Product Discovery & Innovation
- Lead the development of data product strategies and identify product-market fit through market assessment, competitive research, internal stakeholder feedback and customer engagement
- Continuously pursue understanding the customer problem and size of the problem to validate strategic direction.
- Establish data-driven business requirements to validate product plans and investment
Product Roadmap & Execution
- Define the product roadmap through annual and quarterly planning, in alignment with key stakeholders across the business units
- Partner with engineering to plan, scope, and execute the product roadmap, clearly articulating use cases and requirements
- Deliver prototypes in collaboration with Product Design to visualize new product ideas for rapid customer engagement and feedback
- Lead data-driven prioritization of new opportunities and the product backlog via key business stakeholder planning meetings
- Identify and manage against key Product KPIs to measure success of your products
Product Launch and On-Going Growth
- Clearly articulate the user value and business value created by your product
- Partner with sales and marketing to define go-to-market strategy, executing programs based on product stage (POC, MVP, Beta, GA)
- Continuously capture customer and market learnings to bring back into the roadmap via a rapid iterative development cycle
Individual Competencies
- Domain expertise in building solutions that utilize massive volumes of complex data
- Goes beyond initial information and challenges assumptions, working to uncover the true use case, issue, or customer problem that needs to be solved
- Excellent analytical and problem-solving skills when determining how to best solve market challenges, or when making business and product decisions
- Operate with a data-driven mindset that supports A/B testing and prototype development to rapidly test assumptions
- Ability to prioritize and manage trade-offs while maintaining alignment on business objectives.
- Comfortable working in a start-up environment within a larger enterprise
- Strong skills in both written and verbal communication, evangelizing product strategy and roadmaps internally and externally
- A desire to learn from others and encourage contributions from direct and indirect teams
- Build collaborative relationships, creating a culture of respect, trust, and teamwork.
- Results-oriented mindset focused on setting clear, aggressive, yet achievable goals and delivering on those goals via a culture of accountability.
Minimum Qualifications
- 5+ years of experience in B2B product management, with a focus on data platforms or highly data-driven products
Strong understanding of CDPs, analytics, AI/ML, APIs, data management and services with the ability to translate technical concepts into actionable product strategies
- Excellent communication skills, with the ability to engage and influence senior leadership and cross-functional teams
- Ability to work diligently and ethically toward the achievement of goals
- Proven track record for delivering strategic product direction
- Strong written and verbal communication skills and outstanding attention to detail
- Self-motivated and high energy
- Experience leading cross-functional teams with demonstrated ability to lead/inspire others
- Self-starter that focuses on execution and delivery
- Proficient in key business tools, such as JIRA, Excel, Google suite, etc.
