Senior Product Manager - B2C Growth & AI-First Product Development

This role isn't for everyone. We need a PM who's actually scaled consumer products from 10,000 to 100,000+ users, not someone who thinks 500 enterprise customers counts as scale. If your idea of user research is quarterly surveys and your biggest win was a 2% B2B conversion lift, keep scrolling.

We're at the exact moment every PM dreams about: proven product-market fit, technical constraints finally solved, and a clear path from tens of thousands to hundreds of thousands of users. The product is ready to explode. We need someone who's done this before and can't wait to do it again faster.

About Us

We're a profitable, AI-first SaaS startup building social media automation tools for creators. Our platform already serves tens of thousands of creators publishing millions of videos. No VC drama, no runway anxiety just pure product execution with real users who pay real money.

Here's what makes us different: We actually ship. Weekly. Not quarterly roadmaps that slip. Not six-month initiatives that launch to crickets. We ship features users love, measure what matters, and iterate based on reality, not opinions.

Our product team uses AI as a core development partner Claude Code, custom RAG systems, context engineering. Not as a gimmick, but as a way to move 10x faster. While other PMs are writing PRDs, ours are shipping features.

Here's what product management actually looks like here: Our PMs orchestrate AI assistants in Claude Code to build features. They haven't logged into Figma in months they work directly in Storybook and push frontend code to production. They use AI to simulate user scenarios, predict feature impact, and prototype solutions in hours, not weeks. This isn't the future of product management. This is what we're doing today.

The Challenge

You'll own products used by tens of thousands of creators musicians, educators, entrepreneurs — who've built their entire businesses on our platform. When you ship a feature, thousands of workflows change. When you introduce friction, real businesses suffer. When you nail it, creators make more money and you see it in the metrics immediately.

The technical constraints that held us back? Gone. The product-market fit questions? Answered. Now it's pure execution: Can you ship weekly? Can you handle 100+ user conversations a month? Can you spot the difference between feedback that matters and noise that kills focus?

You'll join a small, elite product team where everyone ships, everyone talks to users, and everyone owns outcomes. No product analysts to hide behind. No junior PMs to delegate to. Just you, your metrics, and your ability to grow a consumer product at venture scale without venture capital.

What You'll Actually Do

• Ship features weekly that move real metrics — user growth, retention, revenue per user
• Talk to 100+ users monthly through interviews, observations, and actually using the product yourself
• Navigate the complexity of diverse creator types — a musician's workflow is nothing like an educator's
• Orchestrate AI assistants to prototype features in hours — while your competitors are still in meetings
• Use AI to simulate user impact before writing a single line of production code
• Push frontend code directly in Storybook — no handoffs, no delays, just ship
• Run experiments that prove hypotheses in days, not months
• Kill features that don't work, no matter whose idea they were
• Own activation flows that turn signups into power users in their first session
• Build viral loops that actually work, not just look good in a deck
• Use Amplitude and DataDog to find growth opportunities others miss
• Shape product culture in a company where product thinking is respected and protected
• Make strategic trade-offs between user delight and sustainable unit economics

What You Bring (Non-Negotiable)

• You've scaled B2C products from 10,000 to 100,000+ users — with proof, not stories
• You've shipped consumer features used by thousands daily, not enterprise features used by dozens quarterly
• You know the difference between B2C and B2B metrics — MAU vs. ACV, viral coefficient vs. sales cycle
• You've managed products through the messy middle — when growth slows, churn creeps up, and everyone panics
• You can show specific examples of features you killed because data beat opinion
• You've run actual experiments with statistical significance, not just A/B button colors
• You talk to users obsessively — in person, on calls, through the product
• You ship weekly and think quarterly roadmaps are mostly fiction
• Currently based in Bangalore, ready to start immediately, no interstate transfers

You're The Right Person If

• You've taken a consumer product from early traction to real scale and can explain exactly how
• You know that B2C products require different muscles — emotion, habit formation, social proof
• You can spot vanity metrics instantly and focus on what actually drives growth
• You've managed products where small UX decisions impact thousands of users immediately
• You understand that creators aren't just users — they're small business owners with employees depending on your product
• You get excited about shipping to real people, not presenting to stakeholders
• You see our AI-first approach as a competitive advantage, not a buzzword
• You're excited to orchestrate AI assistants instead of managing humans
• You know that PMs who can't code with AI will be unemployed in 3 years
• You want to shape product culture, not just execute someone else's vision

What Makes This Different

This is the scaling moment every PM waits for. Product-market fit? Proven. Technical debt? Cleared. Team? Exceptional. The only question is execution, and that's where you come in.

You won't fight for resources — we're profitable. You won't justify the product's existence — users love it. You won't navigate politics — we're too small for that. You'll just ship, measure, learn, and scale.

Most PM roles ask you to figure out product-market fit or optimize a mature product. This is neither. It's the rare opportunity to take something that works and make it huge. If you've done this before, you know how rare this moment is.

But here's what really makes this different: While your current company is debating whether to adopt AI, we're already living in 2027. Your peers are writing PRDs; you'll be orchestrating AI assistants. They're waiting for design handoffs; you'll be pushing code to production. If you can see that traditional product management is dying and want to evolve before you become redundant — this is your chance. We're not talking about the future. We're building it.

The Bottom Line

If you've only worked on B2B products, this isn't for you. If you think weekly shipping is too fast, this isn't for you. If you prefer strategy decks to talking to users, this isn't for you.

But if you've scaled consumer products before and miss the intensity, if you know that B2C is a completely different game requiring speed and empathy in equal measure, if you want to join at the perfect moment to drive 10x growth — we need to talk.

This is a full-time, in-person role in Koramangala, Bangalore. The product is ready to scale. The team is ready to support you. The only thing missing is a PM who's done this before.

Not senior yet but this post fired you up? If you're an exceptional junior or mid-level PM with B2C experience who's ready to level up fast in an AI-first environment, apply anyway — we're building the entire team and need rising stars who can grow with us.

No exceptions on B2C experience. No exceptions on proven scale. No exceptions on Bangalore location.

Ready to ship products to 100,000+ creators? Lets chat today!