Senior Product Designer

Description

Product Designer (Growth)

About Us

People Interactive is an Indian consumer internet company that operates a portfolio of brands, including Shaadi.com, one of the world’s leading matchmaking platforms, helping over 7 million people find love and companionship. Our prominent brands include Shaadi.com, Sangam.com and VIPShaadi.com.

We're seeking a growth-focused designer who can drive user acquisition, activation, retention, and revenue growth through strategic design interventions that maximize lifetime value across our matchmaking ecosystem.

The Role
As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What You’ll Do

• Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
• Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
• Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
• Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
• Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
• Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
• Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
• Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
• Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas:

• User acquisition and conversion optimization
• Onboarding and activation experience design
• Subscription and monetization flow optimization
• Retention and re-engagement campaign design
• Referral and viral growth mechanism design
• Personalization and recommendation interface design

What We're Looking For

• Masters/Bachelor's from premier institutions (IIT, BITS, NID)
• 4-7 years of full-stack product design experience with proven growth impact
• Strong portfolio demonstrating conversion optimization and growth-focused design solutions
• Experience with growth experimentation, A/B testing, and data-informed design decisions
• Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
• Understanding of subscription business models, pricing psychology, and monetization strategies
• Experience designing for both web and mobile platforms at scale
• Strong analytical mindset with ability to translate business metrics into design solutions
• Knowledge of user acquisition channels and performance marketing touchpoints

Bonus Traits

• Experience in subscription-based or marketplace products
• Background in conversion rate optimization (CRO)
• Understanding of international market expansion and localization
• Experience with AI-powered personalization and recommendation systems

Email me your Current, Expected CTC, Notice period, Location @ naazish.b@peopleinteractive.in

Job Type: Full-time

Pay: ₹2,577,325.55 - ₹3,300,724.43 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time

Work Location: In person