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Senior Performance Marketer

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 3 yearsJobType: full-time

The Mission:

Lead the development of a high-impact performance marketing function that not only optimizes spend but delivers predictable, revenue-driving pipeline growth.

Requirements

What You'll Own

Acquisition Strategy & Execution

  • Design and manage full-funnel performance marketing campaigns — from awareness to conversion.
  • Develop precision targeting strategies aligned with the ideal customer profile.
  • Lead paid acquisition efforts across platforms such as Google Ads, LinkedIn, Meta, and explore high-potential emerging channels.
  • Build detailed media plans, forecasts, and performance models for campaign execution.
  • Collaborate with sales teams to align marketing efforts with business objectives and co-develop client strategies.

Pipeline & Performance Metrics

  • Focus on driving Sales Qualified Leads (SQLs), not just Marketing Qualified Leads (MQLs).
  • Build and maintain reporting systems that reflect true impact and revenue contribution.
  • Continuously test and iterate on creative, messaging, and channel performance to improve outcomes.

Budget, Channel & Client Management

  • Oversee paid media budgets with an emphasis on ROI, efficiency, and cost-per-acquisition.
  • Identify winning campaigns for scale and eliminate underperforming efforts quickly.
  • Forecast spend and anticipated returns across all paid marketing channels.
  • Serve as a key point of contact for strategic client relationships—ensuring transparency, alignment, and value delivery.

What You Bring

  • 4-6 years of experience in B2B performance marketing, ideally within SaaS, services, or demand-generation agencies.
  • Deep hands-on experience managing paid campaigns across search and social platforms.
  • Proven ability to generate qualified pipeline and contribute to revenue growth.
  • Experience partnering with sales and revenue teams for aligned execution.
  • Strong understanding of attribution models, MarTech stacks, and analytics tools.

Bonus If You Have

  • Built or significantly scaled a performance marketing function from the ground up.
  • Collaborated with RevOps or data teams to implement closed-loop reporting.
  • Launched campaigns that positively influenced win rates or sales velocity.

What To Expect

  • Ownership: Lead the charge on performance strategy and execution.
  • Pace & Learning: Fast-moving, iterative, and feedback-rich environment.
  • Influence: Work directly with GTM leadership and contribute to strategic decisions.

Skills:

B2B Marketing | Paid Search | Paid Social | ABM | Performance Strategy | Campaign Optimization | Demand Generation | GTM Alignment | Analytics

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