Job
Description
Senior Performance Marketer Location: Jaipur (On-site) Company: Oxbow Creatives Experience Required: 2–3 Years Employment Type: Full-time About Oxbow Creatives: Oxbow Creatives is a fast-growing marketing and advertising agency based in Jaipur. We work with diverse brands to scale their digital presence through sharp strategy, engaging content, and high-performance campaigns. We're now looking for a driven and strategic Senior Performance Marketer to lead our paid marketing vertical. About the Role: We are seeking a Senior Performance Marketer with 2–3 years of hands-on experience in Meta and Google Ads. This role requires someone who can not only execute data-driven campaigns but also take charge of a team, lead performance strategies, and drive measurable business results. Key Responsibilities: Paid Media (Meta & Google Ads): 1. Plan, launch, and optimize paid campaigns on Facebook, Instagram, Google Search, Display, YouTube, and Shopping. 2. Monitor campaign performance daily and adjust targeting, creatives, and budgets to meet KPIs. 3. Conduct A/B testing on creatives, copy, and audience segments to improve CTR, CPC, and conversion rates. 4. Build effective funnel strategies for lead generation and e-commerce brands. Reporting & Analytics: 1.Track, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other tracking tools. 2. Deliver weekly and monthly performance reports with insights and actionable recommendations. 3.Evaluate conversion data, user behavior, and audience trends to refine future strategies. Team Management: 1.Lead and mentor a small team of junior marketers or interns. 2. Review campaign structures, oversee optimizations, and ensure best practices are followed. 3. Collaborate with the creative and content teams to align visuals and messaging with performance goals. Show more Show less
