Role Overview:
The India Marketing Manager will be responsible for driving demand generation efforts within the India markets. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a strategic and analytical marketer with experience in demand generation, who can work in a global matrix organisation to ensure alignment with business objectives and market needs.
Key Responsibilities:
- Develop and execute demand generation strategies for the India market, driving growth and enhancing customer engagement through tailored campaigns. Work cross-functionally to integrate marketing initiatives that generate measurable demand and align with local market dynamics
- Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services
- Leverage knowledge of the India market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs
- Collaborate with India sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement
- Build and reinforce NIQ's brand presence, in partnership with the global brand team, in the Iberia market, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility
- Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader European strategy from an Iberian market perspective
- Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments
- Stay up-to-date on the latest marketing trends, tools, and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics
Required Skills & Experience:
- Proven experience in demand generation or digital marketing, with a working knowledge of best practices in the field. Strong understanding of the India market and customer landscape
- Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape, including customer acquisition, retention, and growth
- Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives
- Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment
- Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the Iberian market by impacting lead generation, sales, and brand recognition
- Excellent communication skills, with the ability to explain complex marketing concepts in simple terms. Comfortable working with cross-functional teams and external partners
Qualifications
Preferred Qualifications:
- Experience working in an international, matrixed organization
- Degree in Marketing and Business skillset
- 8+ years experience in B2B Marketing
Core Competencies:
- Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach
- Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
- Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
- Ability to operate in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure
- Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
