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Senior Marketing Manager

Senior Marketing Manager

Horizontal Digital

8 years

5 - 25 Lacs

Jaipur Rajasthan India

Posted:21 hours ago| Platform:

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Skills Required

marketing strategy data design technology empathy capture ai reporting analyze content sponsorship drive support sitecore salesforce development pardot communication video editing multitasking

Work Mode

On-site

Job Type

Full Time

Job Description

At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:Lock armsWe forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.Show hustleWe're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.Embrace changeFrom new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.Elevate empathyWe listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.Never settleWe motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. But enough about us. Let's talk about you.The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads/MQLs / SQLs), and grow market share across both prospective clients and candidates.What you'll do: 

Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels
Create engaging customer stories and case studies relevant across India.
Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required.
Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns
Plan, execute, and measure sales, partner, and sponsorship events - these will be independent as well as jointly with our key partners
Build out ABM campaigns to help drive top of the funnel leads for our sales teams
Work with the EMEA marketing team to support and deliver the marketing strategy for India
Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy
Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities
Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc

Who you are: 

8+ years marketing experience
Understanding of emerging digital channels and paid media
Working knowledge of Pardot to build emails, campaigns (desirable)
Demonstratable Social media skills
A demonstrated history of creating and executing ROI-driven marketing programs
Excellent written and oral communication skills; the ability to write original content
Experience working with multiple priorities, and multiple projects at once
Experience working with executive-level customers.
Video editing skills are a nice to have.

What you bring:  

Organization to self-manage your time to get tasks done while also knowing when to ask for direction/clarity from your Manager
A willingness to be coached and a growth-mindset, with the ability to learn quickly
Excellent written and verbal communication skills
Solid organizational skills including attention to detail and multitasking skills
Strong working knowledge of Microsoft Office
Bachelor's Degree in appropriate field of study or equivalent work experience

More Jobs at Horizontal Digital

Senior Marketing Manager

Jaipur, Rajasthan, India

8.0 - 8.0 yrs

INR 5 - 25 Lacs

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Horizontal Digital

IT Services and IT Consulting

St Louis Park MN

201-500 Employees

1 Jobs

Key People

Thomas N. Baird

CEO
Marc C. Baird

COO
Adam H. Roth

Chief Technology Officer

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Senior Marketing Manager