Senior Marketing Manager

Company Description

Founded in 2007 in Calicut, Kerala, Buchprufer Consultants LLP has become one of the leading and reputed audit and accounting outsourcing organizations in the region. Our team consists of around 100 well-qualified experts who provide professional services in auditing, accounting, payroll, tax, digital marketing, IT services, and HR/admin services to clients in the United Arab Emirates and other Middle East countries.

Role Description

This is a full-time on-site role located in Kochi for a Senior Marketing Manager. The Senior Marketing Manager will be responsible for developing and implementing strategic marketing plans, managing marketing campaigns, overseeing digital marketing efforts, conducting market research, analyzing market trends, and coordinating with various departments to ensure the effectiveness of marketing strategies.

Qualifications

We are seeking a experienced BPO Marketing Consultant to join our dynamic team with a strong preference for candidates from a BPO offering, accounting / bookkeeping, tax, audit assistance or professional services.

Proven Experience: A minimum of 5+ years of experience in a strategic marketing role (e.g., Marketing Consultant, Marketing Manager).

Strategic Expertise: Demonstrable experience in deriving and implementing successful, multi-channel marketing strategies from the ground up.

Industry Knowledge: Solid understanding of B2B marketing principles and experience promoting services like accounting /bookkeeping, tax, audit assistance, or data analytics.

Digital Marketing Coordination: Must have significant experience and exposure in coordinating with digital marketing teams to translate strategy into tactical execution.

Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret marketing data and ROI metrics to guide decision-making.

Communication: Excellent verbal, written, and presentation skills, with the ability to communicate effectively with senior leadership and technical teams.

Team Coordination: Act as the primary liaison between senior management and marketing teams including the digital marketing team. Clearly articulate strategic goals and coordinate with the team to plan, execute, and optimize marketing campaigns across digital platforms and other channels.

Education: MBA in Marketing