Senior Marketing Executive

This role requires a proven marketing professional to develop, execute, and manage all marketing activities focused on driving K-12 student enrollment across the Hyderabad region. You must have deep expertise in regional outdoor advertising and the ability to lead a cohesive multi-channel strategy while maintaining strong organizational and cross-functional collaboration skills.

Key Responsibilities

• Outdoor Advertising (OOH) Leadership:

  Plan, budget, and execute all outdoor media campaigns, including

  billboards, bus shelters, and local print media

  , ensuring high visibility and regulatory compliance within the Hyderabad market.

• Strategic Planning:

  Design and lead a comprehensive, measurable marketing strategy focused on achieving yearly enrollment targets (e.g., 15% growth). This includes setting clear objectives, defining KPIs, and allocating resources effectively across channels.

• Multi-Channel Execution:

  Oversee the integration of OOH efforts with digital marketing (SEO, PPC, social media) and localized community engagement initiatives to maximize lead generation and brand presence.

• Performance Analysis:

  Consistently monitor, analyze, and report on campaign performance, using data and concrete metrics to inform decisions and optimize strategies for greater return on investment (ROI).

• Collaboration and Alignment:

  Act as the primary liaison between the Marketing team, the Admissions Department, and Senior Management to ensure message consistency and seamless lead-to-enrollment conversion.

• Vendor Management:

  Select, negotiate with, and manage external agencies and media vendors, ensuring timely, high-quality execution and strict accountability for deliverables.

Required Skills and Experience

• 4+ years of experience

  in marketing, with at least

  2 years focused on the K-12 education or service sector

  in Hyderabad or a similar metropolitan region.

• Demonstrated expertise in OOH media buying and placement

  within the Hyderabad area, with a strong understanding of local regulations and effective positioning.
• Proven ability to develop and manage a

  multi-channel marketing budget

  and track performance against specific enrollment goals.
• Excellent organizational skills; you must manage complex projects, multiple vendors, and competing internal deadlines.
• Strong communication and presentation skills; you must clearly articulate strategies and results to diverse audiences, including management and non-marketing staff.
• A

  Bachelor's degree

  in Marketing, Communications, or a related field is required.