Senior Marketing Executive

Introduction

At Stahl, marketing is more than promotions — it’s how we tell stories, build relationships, and bring design-led cookware into people’s lives.

We’re looking for a Senior Executive – Marketing, a cross-functional marketer who can turn ideas into impact.

From crafting content calendars and managing social media to building influencer campaigns, handling ORM, coordinating dealer communications, and supporting brand partnerships — you’ll play a pivotal role in shaping Stahl’s voice and driving engagement across every touchpoint.

This role demands a mix of creativity, ownership, and operational precision. You’ll collaborate with design, content, and PR teams to deliver marketing campaigns that are consistent, compelling, and on-brand.

Key Responsibilities

Social Media Management & Execution

● Plan and maintain a monthly social media calendar aligned with the brand’s larger content and campaign goals.

● Schedule, upload, and post content across all social channels (Instagram, Facebook, YouTube, and LinkedIn).

● Align content from main campaigns into a platform-wise SM calendar, ensuring consistency and timeliness.

● Track performance metrics such as engagement, reach, saves, and follower growth using Meta dashboards.

● Share regular performance reports and insights for optimization.

Influencer Marketing & Collaboration

● Create influencer briefs and coordinate campaign execution and follow-ups.

● Build and manage influencer relationships across retainer, one-time, and regional tiers (existing + new).

● Track campaign deliverables, timelines, and content approvals.

● Collaborate with creators to produce authentic, brand-aligned content that strengthens Stahl’s digital presence.

Corporate & Internal Branding

● Manage Stahl’s corporate communication across LinkedIn and digital channels to build thought leadership.

● Work closely with leadership (Dhruv Agarwal) on founder branding and storytelling initiatives.

● Drive internal branding and employee communication campaigns to strengthen workplace culture and engagement.

Content & Copywriting

● Write, edit and review copies for social media campaigns.

● Develop compelling captions, stories, and scripts for reels, carousels, and digital content.

● Collaborate with creative and design teams to ensure content quality, tone, and consistency across all platforms.

● Support content adaptation for PR, email, WhatsApp, and digital campaigns.

Online Reputation Management (ORM)

● Monitor brand mentions, reviews, and customer interactions across social media, e-commerce, and WhatsApp.

● Respond to customer queries, feedback, and complaints in a timely, professional manner.

● Share actionable insights with teams to improve content, communication, and product perception.

Dealer Communication & GT Coordination

● Conduct periodic dealer visits to gather market insights and feedback.

● Manage dealer communication via WhatsApp and email, sharing new product updates, marketing creatives, and campaign materials.

● Coordinate with the GT team for on-ground activations, product trainings, and campaign rollouts.

UGC & Community Building

● Source authentic user-generated content (testimonials, reviews, and lifestyle shots) for digital use.

● Build and manage online communities on WhatsApp, Facebook, and Instagram to strengthen customer engagement.

● Encourage repeat interaction through value-driven storytelling and product education.

PR, Media & Partnerships

● Support PR agency coordination — from brief creation to deliverable tracking and coverage monitoring.

● Maintain relationships with media outlets, freelancers, and journalists to ensure consistent brand visibility.

● Collaborate with partner brands and agencies for co-marketing, joint campaigns, and strategic alliances.

Technical & Professional Requirements

Experience

Digital Tools:

Influencer & ORM Management:

Content Skills:

Coordination:

Reporting:

What We Value

Initiative:

High Standards:

Ownership:

Collaboration:

independently when needed.

Creative Curiosity:

Brand Insight:

What we offer

Competitive Compensation:

Work with a Premium Brand:

Career Growth:

Creative Freedom:

Collaborative Environment:

Impact-Driven Work:

Learning Opportunities:

Positive Culture:

Recognition & Appreciation:

Life at Stahl

At Stahl, we’re more than just a cookware brand; we’re a team of makers, thinkers, and doers who believe in the power of great design, quality craftsmanship, and authentic storytelling. Every day here is different. One moment you might be brainstorming a new campaign idea over coffee, and the next you’re collaborating with designers, product developers, and marketers to bring that idea to life. We work fast, we work smart, and we keep creativity at the heart of everything we do.

You’ll find a culture that’s open, collaborative, and always striving for better—where great ideas win, no matter where they come from. We celebrate curiosity, initiative, and a willingness to push boundaries. And while we’re serious about our craft, we believe work should be fun, energising, and full of moments that make you proud to be here.

If you’re ready to join a young, driven team that’s shaping the future of premium cookware in

India and beyond, you’ll feel right at home at Stahl.

How to apply

hr@stahlkitchens.com