Senior Marketing Executive

As a Senior Executive Marketing at Avani Riverside Mall in Howrah, you will play a crucial role in supporting the planning and execution of on-ground marketing initiatives and promotional activities within the retail industry. Your primary focus will be on increasing footfall, enhancing customer engagement, and assisting tenants through well-organized campaigns and events. Your responsibilities will include developing and implementing in-mall marketing campaigns, events, and activations to drive foot traffic and shopper engagement. You will collaborate with retail tenants for participation in promotions, festive campaigns, and sales events. Additionally, you will work closely with vendors, event partners, and production teams to ensure timely execution of activities. Monitoring and maintaining all in-mall branding and signage for consistency and timely updates will be a key part of your role. Conducting customer surveys, collecting feedback, and conducting competitor research to support strategic planning will be essential. Building strong relationships with media outlets, advertising agencies, and other relevant partners is crucial. You will also be responsible for generating new sales leads, following up on existing leads, and preparing post-event reports and performance reviews for each campaign or activity. To be successful in this role, you should have a Master's degree in Marketing, Business, Event Management, or a related field, along with 3-4 years of marketing experience, preferably in retail, malls, or events. Strong organizational and coordination skills with attention to detail are necessary, along with excellent communication and interpersonal skills. Flexibility to work on weekends and holidays during events and campaigns is required. Prior experience in mall marketing, event coordination, or retail promotions would be highly desirable. Knowledge of mall operations or retail brand collaboration is an added advantage. As part of the perks and benefits, you will be entitled to Provident Fund, ESI as applicable, Gratuity, and Yearly Bonus. The schedule for this position is a day shift, and it is a 6-day-a-week job.,