Senior Marketing Executive

Job Position:

Organization:

Location:

Industry Type:

Job Type:

CTC:

Job Summary:

We are looking for a proactive and detail-oriented Marketing Enthusiast to support the planning and execution of on-ground marketing initiatives and promotional activities within the mall. The role focuses on increasing footfall, enhancing customer engagement, and supporting tenants through well-organized campaigns and events.

Key Responsibilities:

• Assist in developing and executing in-mall marketing campaigns, events, and activations to drive foot traffic and shopper engagement.

• Coordinate with retail tenants for participation in promotions, festive campaigns, and sales events.

• Liaise with vendors, event partners, and production teams to ensure timely execution of activities.

• Monitor and maintain all in-mall branding and signage to ensure consistency and timely updates.

• Track marketing budgets, ensure cost control, and process vendor payments and documentation.

• Conduct customer surveys, collect feedback, and perform competitor research to support strategic planning.

• Develop strong relationships with media outlets, advertising agencies, and other relevant partners.

• Generate new sales leads and follow up on existing leads.

• Prepare post-event reports and performance reviews for each campaign or activity.

Requirements:

• Master’s degree in Marketing, Business, Event Management, or a related field.

• 3-4 years of experience in marketing, preferably in retail, malls, or events.

• Strong organizational and coordination skills with attention to detail.

• Excellent communication and interpersonal skills.

• Flexibility to work on weekends and holidays during events and campaigns.

• Prior experience in mall marketing, event coordination, or retail promotions is highly desirable.

• Knowledge of mall operations or retail brand collaboration is an added advantage.

PERKS AND BENEFITS:

• Provident Fund

• ESI as applicable

• Gratuity

• Yearly Bonus

   

SCHEDULE:

• Day Shift

• 6 Days a week job