Job Position: Senior Executive Digital Marketing Organization: Avani Riverside Mall. Location: Howrah Job Type: Permanent CTC: 3,00,000 to 3,50,000 Are you a digital all-rounder who knows how to make a brand stand out online? We’re looking for a Digital Marketing Specialist to lead our mall’s social media presence - from ideation to execution and drive footfall through creative, engaging, and strategic content. Key Responsibilities: Be the brain behind what we post — from ideation to publishing Create, curate & schedule engaging content (posts, reels, carousels, stories, videos) for Instagram, Facebook, LinkedIn, and more Showcase everything from mall events, brand activations, store launches, offers & seasonal promotions Write fun, friendly, human-sounding captions — no robotic copy here Respond to DMs, comments & customer queries with professionalism and brand tone Analyze digital performance metrics (CTR, CPC, ROI, Engagement, Reach) and prepare weekly/monthly reports and adapt strategy accordingly Manage ad budgets and optimize campaigns across Meta and other paid media platforms Collaborate with internal teams, store partners & agencies Manage content calendars and campaign timelines effectively Keep up with trends and bring fresh, creative ideas to the table Managing all web content including our website . Conceptualize online contests / events and reach our target audience to ensure success of such online events. What We’re Looking For (REQUIREMENT): 3–4 years of relevant experience in digital marketing or social media management (preferably in retail, mall, F&B, or lifestyle segments) Basic knowledge of graphic design, photography, videography, and video editing Proficiency in tools like Meta Business Suite, Canva, Adobe Photoshop, Premiere Pro or other video editing software Strong sense of content aesthetics, layout, and platform-specific formats A creative eye with strategic thinking — able to balance brand storytelling with business goals Excellent communication and organizational skills Ability to manage multiple campaigns and deadlines at once Bonus: Understand retail calendar cycles (sales, festivals, events), Knowledge of regional languages (Bengali & Hindi) PERKS AND BENEFITS: Provident Fund ESI as applicable Gratuity Yearly Bonus SCHEDULE: Day Shift 6 Days a week job 📩 To Apply: Send your resume and a sample of past social media work or campaigns to digitalmarketing@avaniriversidemall.in