Senior Executive Digital Marketing

Job Position:

Organization:

Location:

Job Type:

CTC:

Digital Marketing Specialist

Key Responsibilities:

• Be the

  brain behind what we post

  — from ideation to publishing

• Create, curate & schedule engaging content

  (posts, reels, carousels, stories, videos) for Instagram, Facebook, LinkedIn, and more
• Showcase everything from

  mall events, brand activations, store launches, offers & seasonal promotions

• Write fun, friendly, human-sounding captions — no robotic copy here

• Respond to DMs, comments & customer queries

  with professionalism and brand tone

• Analyze digital performance metrics (CTR, CPC, ROI, Engagement, Reach)

  and prepare weekly/monthly reports
  and adapt strategy accordingly

• Manage ad budgets

  and optimize campaigns across Meta and other paid media platforms
• Collaborate with internal teams, store partners & agencies
• Manage

  content calendars and campaign

  timelines effectively
• Keep up with trends and bring fresh, creative ideas to the table
• Managing all

  web content including our website

  . 
• Conceptualize

  online contests / events

  and reach our target audience to ensure success of such online events.

What We’re Looking For (REQUIREMENT):

• 3–4 years of relevant experience

  in digital marketing or social media management (preferably in retail, mall, F&B, or lifestyle segments)
• Basic knowledge of

  graphic design, photography, videography, and video editing

• Proficiency in tools like

  Meta Business Suite, Canva, Adobe Photoshop, Premiere Pro

  or other video editing software
• Strong sense of content aesthetics, layout, and platform-specific formats
• A creative eye with strategic thinking — able to balance brand storytelling with business goals
• Excellent communication and organizational skills
• Ability to manage multiple campaigns and deadlines at once

• Bonus: Understand retail calendar cycles (sales, festivals, events), Knowledge of regional languages (Bengali & Hindi)

PERKS AND BENEFITS:

• Provident Fund 
• ESI as applicable 
• Gratuity 
• Yearly Bonus 

SCHEDULE:

• Day Shift 
• 6 Days a week job 

📩 To Apply:

Send your resume and a sample of past social media work or campaigns to digitalmarketing@avaniriversidemall.in