Senior Executive Digital Marketing

Job Description

Job Title: Sr. Digital Marketing & Lead Generation Specialist Summary: A results-driven Digital Marketing & Lead Generation Specialist with hands-on experience in performance marketing, lead generation, client communication, and campaign management. Skilled in leveraging social media and advertising platforms to generate qualified leads and deliver comprehensive reporting for data-driven decision-making. Key Responsibilities: Lead Generation & Extraction Generate targeted leads through Facebook advertising campaigns. Extract and compile relevant leads from various digital platforms and online sources. Digital Advertising & Campaign Management Plan, execute, and optimize Google Ads campaigns to maximize ROI. Boost posts on Facebook and Instagram to increase reach and engagement. Reporting & Analytics Prepare and deliver daily reports on lead count per project. Compile and present monthly digital performance reports with insights and recommendations. Track and manage ad spend to ensure budget efficiency. Client & Agency Coordination Maintain regular communication with clients regarding campaign progress and performance. Coordinate with external agencies to ensure smooth campaign execution and alignment with objectives. Administrative & Financial Oversight Manage monthly invoicing processes with accuracy and transparency. Monitor and control monthly ad spend across channels. Social Media Management & Listening Perform social listening to monitor brand mentions, audience sentiment, and market trends. Provide strategic insights to enhance social media engagement and campaign direction. Key Skills: Facebook Ads Manager Google Ads Lead Generation & CRM Social Media Marketing Budgeting & Invoicing Client Communication Reporting & Data Analysis Agency Coordination Social Listening Tools Qualifications Bachelor's Degree or Higher in Marketing or related field Excellent understanding of digital marketing concepts Experience with Business to Customer Social Media and Content Generation Experience in Lead Generation Strong creative and analytical skills Show more Show less