Senior Manager/DM/AM Brand and Communications

Key Responsibilities

Brand Management

• Develop and maintain strong

  brand positioning

  aligned with the companys long-term vision and market strategy.
• Plan and execute brand-building campaigns across

  ATL, BTL,

• Ensure consistent brand identity across all marketing materials, packaging, digital assets, and customer communication touchpoints.
  
• Lead the development of product catalogs, brochures, swatch books, display kits, and other marketing collaterals.
  

Marketing Strategy & Execution

• Create annual marketing plans, budgets, and promotional calendars for domestic and export markets.
  
• Execute product launches, market activation campaigns, dealer/architect engagement programs, and brand-led initiatives.
  
• Work closely with the sales team to align marketing strategies with market needs and support sales growth through targeted activities.
  

Digital Marketing

• Oversee website management, SEO/SEM, social media marketing, and online branding campaigns.
  
• Drive digital lead generation, online engagement, and overall digital brand presence.
  
• Coordinate with digital agencies for content creation, campaign execution, analytics, and performance improvements.
  

Market Research & Analysis

• Conduct competitor benchmarking, industry trend analysis, customer insights, and pricing studies for strategic decision-making.
  
• Track campaign performance, analyze effectiveness, and recommend data-driven improvements.
  
• Identify new market opportunities, customer segments, and contribute to product development and brand innovation strategies.
  

Channel & Trade Marketing

• Develop trade marketing plans for dealers, distributors, influencers, and architects.
  
• Organize trade shows, exhibitions, architect meets, influencer collaborations, and industry networking events.
  
• Manage POS materials, display stands, sample kits, showroom branding, and on-ground promotional activities.
  

Content & Communication Management

• Ensure high-quality content development for advertising, branding, storytelling, and promotional campaigns.
  
• Coordinate with creative agencies for ATL/BTL campaigns, photoshoots, videos, product promotion films, and creative brand assets.
  

Budget & Vendor Management

• Prepare, monitor, and control the marketing budget effectively.
  
• Manage and evaluate vendor performance, negotiate pricing, and ensure timely delivery of materials and campaigns.
  

Key Skills & Competencies

• Strong understanding of

  laminate / building materials / interior products

  industry.
• Expertise in

  ATL, BTL, marketing

  , brand positioning, and product communication.
• Excellent communication, presentation, and brand storytelling skills.
  
• Proficiency in digital marketing tools, social media platforms, and analytics.
  
• Strong project management, planning, and multi-tasking abilities.
  
• Creative thinker with strong analytical and strategic capabilities.
  
• Ability to work cross-functionally with sales, R&D, design, and production teams.
  
• Leadership abilities for managing teams and external agencies.
  

Qualifications & Experience

• MBA in Marketing / Branding or equivalent specialization.
  
• 8–18 years of experience in brand and marketing roles, preferably in

  laminates, plywood, interior, architectural, or building material industries

  .
• Hands-on experience with

  ATL/BTL campaigns, brand positioning, digital marketing, and trade marketing

  .
• Proven track record of managing creative agencies, digital agencies, trade activations, and promotional activities.