Senior Manager- User growth (Retention)

About Porter

Porter

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

user obsession, ownership, and collaboration

scale meets purpose

Key Responsibilities -

• We are looking for an individual who will be creating & driving marketing strategy for On demand vertical.
• You will be owning the complete lead to an early handholding journey for the customer
• Help strengthen data led thinking and lead the development & calibration of user acquisition playbook across the cities & categories
• Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories
• Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications, alliances & merchandise.
• Develop continuous improvement charters, scopes of work, plans and schedules with the objective of increasing lead & user base.
• Develop, test and execute aggressive multi-channel marketing plans to drive user acquisition & marketing automation
• Work with Product/Analytics/City teams to deliver successful outcomes on critical marketing metrics (MAU, DAU, Acquisitions etc.)
• Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle
• Create experiment frameworks, analyze results and structure scalable campaigns to drive marketing effectiveness & metrics Mentoring and guiding other team members.
• Ensure effective utilization of resources under your function. Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Conduct market research to determine market requirements for existing and future products.
• Identify and plan differentiated and impactful marketing strategies/materials.

Skill

• Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India
• Ability to work collaboratively with teams across marketing channels
• Affinity in setting up, reviewing and optimizing processes
• Familiarity with tools like webengage / clevertap would be a plus
• Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment Excellent communication and presentation skills, both written and verbal
• Strong comfort with data and ability to stitch stories and recommendations through data insights.
• Program Management
• Structured approach & Good Problem Solving Skills
• First principles thinking
• Very high ownership

Persona

• Tier 1 undergrad with 2-4 years of relevant growth experience in consumer internet
• companies or consulting.
• Tier 1/2 MBA with relevant growth experience in consumer internet
• companies or consulting