Senior Manager- User growth (Retention)

You will be working at Porter, a company with a mission to move a billion dreams by creating the most trusted, efficient, and seamless logistics platform in India. Since its establishment in 2014, Porter has grown to become a late-stage startup, operating in 21+ cities and supported by prominent investors like Tiger Global, Lightrock, and Sequoia. The company is dedicated to revolutionizing intra-city logistics through technology, empowering micro-entrepreneurs, truck owners, SMEs, and enterprises. As part of the team, you will play a crucial role in developing and executing the marketing strategy for the On-demand vertical. Your responsibilities will include creating consumer personas, crafting target audience profiles, and optimizing user acquisition across different cities and categories. By leveraging data-led thinking, you will drive brand awareness and penetration through various marketing channels such as digital marketing, PR, on-ground activations, ATL & BTL communications, alliances, and merchandise. You will collaborate with Product, Analytics, and City teams to achieve key marketing metrics, develop multi-channel marketing plans, and implement marketing automation strategies. Additionally, you will work on conceptualizing marketing campaigns, analyzing results, and mentoring team members to ensure effective utilization of resources. Your ability to identify competitors, evaluate their strategies, and devise impactful marketing strategies will be crucial in driving the company's growth. The ideal candidate for this role is a dynamic, self-motivated individual with 2-4 years of relevant growth experience in consumer internet companies or consulting. A Tier 1 undergrad or Tier 1/2 MBA with a strong affinity for data-driven decision-making, program management, and problem-solving skills would be well-suited for this position. Excellent communication, presentation skills, and a structured approach to work are essential qualities required to succeed in this role. If you are someone who thrives in a challenging and intellectually stimulating environment and is passionate about contributing to the success of a rapidly growing logistics startup, Porter is the place for you.,