Job
Description
We’ve been branding and evolving continuously since 1886 and there’s no better place to create inspiring brand strategies. The Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature. What You ’ll Do for Us Lead the Meals charter - a strategic and crucial growth lever to deliver the long term ambitions for Brand Coca-Cola in INSWA Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets. Be a part of the global Coca-Cola network team to develop the thinking on the Meals Charter and key implementations relevant for INSWA. Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives. Lead alignment on the brand initiatives with key functions (Technical, Finance, PAC, Franchise) and bottler marketing, sales and technical teams and drive brand plan implementation across key geos. Assess consumer opportunities that are currently untapped by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new packaging opportunities, new merchandise categories, new channels of distributions, etc.). Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.). Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth. Recommend brand budgets and investment allocation Qualifications & Requirements Bachelor’s degree in Marketing, Communications or Business 8+ years of experience in brand management is ideal Experience with Nielsen or IRI, Bases and other quantitative and qualitative research tools and a passion for understanding consumer behavior. Ability to inspire and drive action from a networked system spanning Marketing, Franchise and Bottler teams Ability to Collaborate with the global system and leverage the power of the Coca-Cola network to drive INSWA performance Ability to manage and inspire agency performance. Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume. Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. What We Can Do For You Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Brand Reputation: We lead the beverage industry, with a portfolio featuring over 200+ brands worldwide. Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands. Skills Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Show more Show less
