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Job Summary: We are looking for a dynamic and strategic Senior Manager to lead branding and communications initiatives across the Asia Pacific region. This individual will be responsible for driving a unified brand voice, building impactful content, and managing internal and external communications that support business goals across diverse markets. In this high-impact role, you will serve as a trusted advisor to regional leadership, lead storytelling and digital engagement, and align regional efforts with broader global communications strategies. You will also collaborate closely with cross-functional teams to strengthen brand presence, employee engagement, and external visibility. Responsibilities: 1. Brand Leadership & Strategy Implement global brand strategy across APAC, ensuring consistency while adapting messaging and visuals for regional relevance. Serve as the brand authority in the region, managing adherence to brand guidelines across all touchpoints. Lead regional rebranding efforts, overseeing updates across physical, digital, and corporate assets. Partner with senior stakeholders to reinforce brand consistency and alignment across business units. Conduct brand training sessions and workshops to embed brand values and identity throughout the organization. 2. Regional Communications & Content Strategy Build a content strategy tailored to regional priorities and audiences, aligned with global messaging. Lead the development of localized communications that highlight innovation, leadership, sustainability, and business milestones. Collaborate with local teams to source compelling internal stories and success cases for distribution across digital platforms. Maintain quality and consistency across communication channels including intranet, websites, newsletters, and digital campaigns. Use analytics and SEO best practices to refine content and improve reach and effectiveness. 3. Social Media & Digital Engagement Manage and grow the region’s social media presence, ensuring alignment with global strategy and audience engagement. Create innovative content formats such as short videos, animations, and interactive media to drive visibility and impact. Analyze performance metrics and implement data-driven improvements to increase engagement and brand resonance. Monitor digital trends and competitive activity to keep communications modern, relevant, and competitive. 4. Visual Storytelling & Creative Oversight Oversee the production of high-impact creative materials in collaboration with external partners and internal teams. Ensure that all communications assets—from video and event materials to presentations—uphold brand identity and design standards. Advocate for creative excellence and storytelling that resonates across diverse audiences and cultures. 5. Internal Communications & Stakeholder Engagement Advise leadership and HR on internal communications strategies and employee engagement initiatives. Develop campaigns that drive alignment with organizational values and promote a positive workplace culture. Support the planning and execution of regional events, leadership communications, and strategic announcements. Partner with global teams to roll out communications initiatives and ensure consistent messaging across regions. Job Requirements: Bachelor's or Master's degree in Communications, Public Relations, Marketing, or a related field. 10-12 years of experience in brand management, corporate communications, or internal communications, with at least 3–5 years in a leadership role. Demonstrated expertise in brand strategy, digital content creation, social media, and internal storytelling. Proficient in communication tools including MS Office, Adobe Creative Suite, and web/content publishing platforms. Strong understanding of digital marketing trends, SEO, and analytics. Exceptional English communication skills (verbal and written). Experienced in working with cross-functional and multicultural teams, including managing vendors and agencies. Show more Show less
