Senior Manager- BBA Admissions

Indian Institute of Art & Design (IIAD), New Delhi

Role Overview

The Senior Manager – BBA Admissions will be responsible for planning, leading, and executing admissions strategies for IIAD’s undergraduate programs for Business Management. The role requires a proactive, student-focused professional with a strong understanding of the undergraduate management admissions ecosystem, as well as a passion for promoting IIAD’s unique learning model that integrates creativity, critical thinking, and industry relevance.

Key Responsibilities

Admissions Strategy & Planning

• Develop and implement annual admissions plans and enrolment strategies for Undergradaute Business Management programs.
• Forecast targets, monitor progress, and optimize lead-to-enrolment conversion.
• Coordinate with the Marketing and Academic teams to design targeted campaigns, digital promotions, and engagement initiatives.
• Analyze trends in student interests, competitor offerings, and industry requirements to inform strategy and positioning.

Student Recruitment & Engagement

• Conduct counseling sessions with prospective students and parents to communicate IIAD’s academic philosophy, curriculum structure, and career outcomes.
• Represent IIAD at education fairs, school visits, webinars, and other outreach events across India.
• Plan and coordinate open houses, campus visits, and portfolio review sessions.
• Ensure an engaging, personalized, and transparent experience for every applicant from inquiry to enrolment.

Admissions Operations

• Oversee the entire admissions lifecycle — from lead generation, application management, shortlisting, interviews, to final admissions.
• Collaborate with faculty members and the academic office for entrance assessments and evaluation processes.
• Maintain accurate data and reports on enquiries, conversions, and enrolment trends using CRM and admissions management systems.
• Ensure compliance with institutional policies and documentation standards throughout the admissions process.

Key Skills & Competencies

• In-depth understanding of the undergraduate admissions ecosystem.
• Excellent communication, presentation, and interpersonal skills.
• Strong leadership and people management abilities.
• Analytical mindset with experience in data-driven decision-making.
• Ability to manage multiple priorities and deliver under tight timelines.
• Familiarity with CRM systems and admissions tracking software.

Qualifications & Experience

• Masters or Bachelor’s degree from a reputed university
• 7–10 years of relevant experience in admissions, and student outreach.