Senior Growth Marketing Manager

Senior Growth Marketing Manager

Role Overview

Senior Growth Marketing Manager

You’ll lead our paid marketing, SEO, CRM, and user-journey initiatives end-to-end. You’ll collaborate closely with product, sales, and customer success teams to build high-converting funnels, run experiments, and continuously improve user engagement and retention across organic and paid channels.

What You’ll Own

Full-Funnel Growth Strategy

• Design and implement growth strategies across the funnel—acquisition, activation, onboarding, engagement, and retention.
• Own integrated campaign planning across paid, organic, and lifecycle channels.
• Define key growth metrics, track performance, and drive continuous optimisation.

Performance Marketing

• Plan, execute, and optimise ROI-driven campaigns across

  Google Ads, Meta, YouTube, LinkedIn,

  and other relevant platforms.
• Build audience segments, keyword strategies, and retargeting funnels to improve CAC and conversion rates.
• Run systematic A/B tests across creatives, landing pages, bidding strategies, and user flows.

Organic Growth & SEO

• Own SEO strategy—keyword research, content briefs, landing page optimisation, technical audits, and ranking improvements.
• Work with content and product teams to build scalable organic growth engines.
• Analyse and optimise website performance using Search Console, GA, and heatmaps.

Lifecycle, Retention &

• Build and optimise multi-step user journeys across onboarding, activation, education, and win-backs.
• Use lifecycle tools like

  MoEngage, WebEngage, Clevertap,

  or similar to automate personalised journeys.
• Drive retention, product adoption, and repeat engagement through data-driven CRM.
• Own segmentation, cohorts, and behaviour-based triggers.

Digital Analytics & Experimentation

• Use tools like

  Google Analytics, UTM tracking, CRM analytics, and attribution models

  to track and measure growth.
• Analyse funnel drop-offs, run experiments, and implement iterations across campaigns and product touchpoints.
• Work closely with product teams to identify opportunities for improving stickiness and LTV.

Agency & Partner Collaboration

• Manage external agencies for

  media buying, planning, SEO, and performance optimisation.

• Handle referral partners and third-party growth channels.
• Ensure delivery quality, performance targets, and consistent execution across stakeholders.

What We’re Looking

• For 3–6 years of hands-on experience in

  growth, performance marketing, retention, or lifecycle roles

  (B2C, B2B2C, or edtech preferred).
• Deep proficiency with

  Google Ads, Meta Ads Manager, LinkedIn Ads,

  and performance platforms.
• Strong expertise in

  funnel optimisation, user journeys, and lifecycle automation tools.

• Experience running SEO initiatives and improving organic performance.
• Strong analytical skills—comfortable with GA, Search Console, UTM tracking, cohorts, and attribution modelling.
• Ability to manage multiple campaigns and iterate based on data insights.
• Strong ownership mindset and comfort in fast-paced, experiment-heavy environments.
• Passion for education, user success, and scalable impact.

Nice to Have

• Experience in early-stage, high-growth startup environments.
• Exposure to referral, loyalty, or partner-driven growth programmes.
• Experience with CRO tools, landing page builders, or marketing automation stacks.