Senior Executive - Retention & Loyalty

Position Summary

• We are seeking a detail-oriented Marketing Operations Specialist to support CRM campaign execution and manage vendor relationships. This role will oversee campaign budgeting, contribute to martech platform requirements, and assist in exploring and implementing new marketing channels. The ideal candidate will have strong experience in campaign operations, marketing technology platforms, and cross-functional collaboration
  

Vendor & Partner Management

• Build and manage effective relationships with marketing vendors and partners, ensuring high-quality deliverables and service
  

Campaign Budgeting

• Track and manage campaign budgets and spend to maximize return on investment and maintain budget discipline
  

Martech Platform Support

• Collaborate with internal teams on enhancements and integrations for marketing technology platforms
  

New Marketing Channel Exploration

• Assist in testing and onboarding new marketing channels to diversify customer engagement strategies
  

CRM Campaign Execution & Optimization

• Execute and optimize CRM marketing campaigns across multiple channels (SMS, WhatsApp, Push, Email)
• Analyze campaign performance and recommend actionable improvements
  

Cross-Functional Collaboration

• Work closely with marketing, analytics, and technology teams to streamline campaign operations and martech improvements
  

Experience & Skills

• Experience with CRM platforms (e.g., Clevertap, Webengage, HubSpot)
• Proven ability to execute campaigns via SMS, WhatsApp, Push notifications, and Email
• Proficiency in campaign analysis and reporting
• Advanced skills in Excel for data tracking and analysis
• Knowledge of martech integrations and platform enhancements
• Strong business analysis skills with an ability to translate requirements into marketing action
• Demonstrated vendor management experience
• Excellent organizational, communication, and multitasking abilities
  

Desired Attributes

• Proactive team player comfortable working in cross-functional settings
• Ability to manage multiple projects simultaneously and adapt to shifting priorities
• Strong analytical mindset and problem-solving skills
  

What We Offer -

• Competitive salary
• Mediclaim Policy - Best in Industry
• Flexible working hours
• Career Development Program
• Best in Industry Reward and Recognition program
• Inclusive and Collaborative Work culture
• Lunch is served everyday