Senior Executive - Digital Marketing

Digital Marketing Rockstar

Responsibilities & Duties

• Develop, execute and manage performance marketing strategies for Lead Generation for courses and programs.
• Achieve the lead generation KPIs
• Funnel Management (nurture & convert leads via campaigns)
• Copywriting & Landing page management - Landing Pages and specific programs / Initiatives
• Collateral creation - Design & feedback + changes
• Distribution of collaterals and product awareness / Lead awareness / Generation
• Stay up to date with latest digital marketing trends, best practices and technologies
• Work with content team and designers to ensure the content that has been created is informative and appealing to users
• Communicate with influencers via social media to create a strong network of brand ambassadors. Lead Generation through Influencer Marketing
• Understand competitive landscape and strategies that competition is using for lead generation and funnel management
• Present results to Senior Management and suggest improvements for increasing leads and across all digital channels

Requirements (Qualifications & Work Experience)

· At-least 2-4 years of experience as a Digital Marketer (Lead Generation through email and other channels) or in a similar marketing role (preferably in Edtech or e-commerce industry)

· Good knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, Google+ and other social media channels

· Understanding of web traffic metrics, campaign monitoring etc. (Google Analytics, SEO)

· Experience with doing audience and user/buyer persona research

· Familiarity with web design and publishing

· Critical thinker, problem-solving and multitasking skills

· Excellent time-management skills, strong interpersonal, presentation and communication skills

· Educational Qualification (Graduation degree- Mandatory)