Senior Executive - Digital Marketing

About Halma:

Halma is a global group of life-saving technology companies, driven by a clear purpose. We are an FTSE 100 company with headquarters in the UK and operations in 23 countries, including regional hubs in India, China, Brazil, and the US.

Our diverse group of nearly 50 global companies specialise in market leading technologies that push the boundaries of science and technology.

For the last 42 years, the combination of our purpose, strategy, people, DNA and sustainable business model has resulted in record long-term growth in revenues and profits and an increase in dividend by ? 5% every year an achievement unrivalled by any company listed on the London Stock Exchange.

Why join us

We are a Great Place to Work certified organisation,

We offer a safe and respectful workplace,

We nurture entrepreneurial spirits and empower

We are simple, humble and approachable, and we believe in leadership

Responsibilities:

Digital Marketing initiatives for multiple Halma Companies:

1. Proactively coordinate with Halma India Sales representative of each business to understand the product, Technology, and specifications to create digital campaign for companies, that showcases the products or solutions being offered.
2. Conduct thorough research on industry-related topics that are required to be written about.
3. Passionate about generating effective and impactful ways to get key messages delivered based on customer insights.
4. Create original, concise, distinctive, innovative headlines and body copy as well as creative & unique Ad copies that can instantly connect with target audiences.
5. Develop content for websites, SEO-optimized articles for blogs, social media, e-mailers, and case studies. Proof check before the release of content.
6. Develop and create marketing/ promotional video content script.
7. Coordinate and ensure consent are acquired from relevant customers and other stakeholders before release.
8. Analyse campaign, create reports on leads generated out of ongoing campaigns to draw insights and provide suggestions / solutions.

Expectation:

Critical Success factors :

• Self-driven and Independent in driving adoption of concepts / ideas with accountability.
• Flexible to understand diverse and varying marketing needs across various stakeholders especially diverse B2B niche technologies
• Transparent and Effective Communicator with all stakeholders, while being proactive and assertive.
• Organised and methodical with following processes for content creation.

Qualifications:

• Any Graduate.
• Certificate course in digital marketing (certificate is not essential if they know and have experience in digital marketing)
• Certificate Course in Design Software like Adobe Illustrator, Canva. (certificate is not compulsory if they know how to design)

Experience:

• Total Experience of 3-5 years
• Minimum 3 years of Experience in product company / B2B organization driving end-to-end digital marketing campaigns.
• Experience in Email, LinkedIn Paid Ads and Google Ads copywriting
• Experience in developing SEO-optimised content for websites, landing pages, and marketing materials.
• Manage and update customer's Database time to time.