Senior Executive - Digital Marketing

Dear Candidate,

Whistling Woods International (WWI) is India’s premier Film, Communication & Creative Arts Institute founded by Mr. Subhash Ghai. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai’s Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue.

We are seeking a fantastic team member to join us as a Senior Marketing Executive - Digital Marketing in our Marketing Team.

Roles & Responsibilities:

• Responsible for overseeing and managing all campaigns, including search engine marketing (Google AdWords and onsite search), social media performance marketing, online brochures & catalogues, and other revenue-generating promotional campaigns.
• Responsible for strategizing paid campaigns and curating/planning content (including proofreading) for all marketing mediums I.e. ATL/BTL within the stipulated budget.
• Responsible for the number of leads generated to meet the respective program target, return on investment (ROI) & cost per lead (CPL) for all the paid performance and brand campaigns.
• Responsible for managing website content and landing page content/ creatives for brand and CTA campaigns.
• Coordinating Pay-Per-Click advertising/online advertising and regularly review and amend keywords and ad groups to optimize performance.
• Maintain our presence on third party sites, looking into digital collaborations and tie-ups to promote the brand and push the admissions.
• Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base. Overlook SEO and SEM along with the agency. Set goals for driving Social Media Channels growth (followers), engagement (comments, shares per post) etc.
• Manage daily ORM sheet.
• Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained.
• Overlook and execute launch of any new programme/school on social media platforms including strategizing lead generation for the same.
• Email/ Whats app marketing push including overlooking the content/design for the same.
• Performance Marketing, Third party affiliation,collaboration, lead generation,research.

Skill Sets Required:

Good Communication skills (verbal & written)

Minimum 2 years of experience in Marketing Co-ordination, lead generation & performance marketing.

CTC : 50,000 to 55,000 per month

If the profile excites you, share us your CV at albina.victoria@whistling woods.net

Regards

Team HR

Job Type: Full-time

Pay: ₹50,000.00 - ₹55,000.00 per month

Benefits:

• Commuter assistance
• Paid sick time
• Provident Fund

Work Location: In person