Senior Associate, Marketing

Title: Senior Associate, Marketing

Job Location

Email

Key Responsibilities:

• Set up the fundamental blocks using marketing automation tools like HubSpot & Zoho (Emails, Forms, landing pages, progressive profiling, list segmentation, reporting, campaign workflows, Lead Scoring/generation, Custom-integrations)
• Collaborate with extended team in launching complex email
  campaigns (nurture/drip campaigns) and help map the customer journey through various touchpoints using the marketing automation workflows
• Work with the team on email marketing best practices to be followed for HTML coding, design and testing of email campaigns
• Create process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase effectiveness of the campaign
• Report email KPIs, including A/B testing results and email performance metrics to manage the effectiveness of emails
• Make recommendations on how to improve campaign effectiveness and process efficiencies
• Provide continuous improvement and make necessary adjustments to deliverables, processes and models while working with reporting manager
• Contact’s list management includes enriching, maintaining hygiene, segmenting, etc.

Skills and Experience

• 2-4 years of B2B email marketing experience in enterprise SaaS
• Strong understanding of end-to-end email marketing operations cycle
• Strong Communication skills for internal and external collaborations
• Expertise in Market Research to understand industry trends and customer needs
• Experience in Sales and Marketing to develop and execute effective campaigns
• Project Management skills for coordinating and managing marketing projects
• Ability to work independently and in a team environment
• Experience in the tech industry and knowledge of GRC products is a plus
• Proficiency in HubSpot, Salesforce, Zoho Campaigns, Microsoft Office, Demandbase and other widely used marketing tools.
• Possessing knowledge of SEO, PPC and other digital marketing channels is beneficial

Preferred Skills

• Hands-on email campaign execution (HubSpot & Zoho)
• Automated lead nurturing workflows (setup, testing, optimization)
• ABM execution with Demandbase
• A/B and multivariate testing as a structured, ongoing process
• QA and compliance (error-free campaigns, GDPR, CAN-SPAM and other opt-in/out laws)
• Detailed reporting and dashboards (HubSpot, Zoho)
• Proficiency in Tools:
• HubSpot & Zoho Campaigns (core, non-negotiable)
• ZoomInfo and other data sources alike
• Demandbase (ABM workflows)
• Microsoft Clarity & Google Analytics (reporting)
• Basic HTML/CSS for template fixes (optional but valuable)
• Explicit mention of “zero-error mindset” & “ops-heavy”

Why Join MetricStream

• Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
• Work on

  AI-first, market-leading solutions

  that power the risk strategies of the world’s top enterprises.
• Collaborate with global teams and senior leadership to shape product and marketing direction.
• Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.

Education

Bachelor’s degree in marketing, Business, or a related field