Senior Associate- Influencer Marketing

Senior Associate – Influencer Marketing

Key Responsibilities

Campaign Execution & Management

• Manage influencer marketing campaigns end-to-end, from influencer shortlisting to final delivery.
• Coordinate with influencers/creators for briefs, deliverables, timelines, and approvals.
• Ensure timely execution of campaigns with adherence to brand guidelines and quality benchmarks.
• Track deliverables and monitor live campaigns to ensure accuracy and compliance.

Influencer & Client Management

• Build and maintain strong relationships with influencers, creators, and talent managers.
• Act as a point of contact for clients for day-to-day campaign updates.
• Address campaign-related queries, challenges, and escalations promptly and effectively.

Strategy & Insights

• Support the strategy team in curating influencer lists as per brand requirements.
• Stay updated on industry trends, social media platforms, and influencer marketing innovations.
• Provide campaign insights, data-driven reports, and performance analysis post-campaign.

Collaboration & Coordination

• Work closely with internal departments like Planning, Pricing, and Strategy for smooth campaign execution.
• Collaborate with design and content teams to ensure brand message alignment.

Reporting & Analysis

• Prepare post-campaign reports with detailed metrics, learnings, and recommendations.
• Evaluate influencer performance across KPIs (engagement, reach, conversions, etc.) to improve future campaigns.