Senior Associate- Influencer Marketing

Senior Associate – Influencer Marketing

Key Responsibilities:

• End-to-End Campaign Execution:

  Lead the execution of influencer campaigns from brief to delivery, ensuring timelines and brand expectations are met.

• Influencer Identification & Outreach:

  Source, vet, and onboard relevant influencers across platforms (Instagram, YouTube, etc.) based on brand briefs.

• Negotiation & Costing:

  Negotiate deliverables, costs, and timelines with influencers or their managers to ensure campaigns stay within budget.

• Client Coordination:

  Serve as the main point of contact for clients during campaign execution, providing regular updates and ensuring satisfaction.

• Briefing & Quality Control:

  Share briefs with influencers, guide them on content expectations, and review content to ensure brand compliance before publishing.

• Performance Tracking:

  Monitor campaign performance metrics (reach, engagement, deliverables completion) and prepare detailed reports post-campaign.

• Cross-functional Collaboration:

  Work closely with strategy, content, and design teams to ensure alignment across campaigns.

• Trend Spotting:

  Stay updated on platform trends, influencer insights, and emerging content formats to make informed campaign decisions.