Senior Associate – Agri Export Sales & Marketing

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About TopCrop

TopCrop works with farmer collectives, processors and agri-enterprises to build high-quality, traceable, and sustainable supply chains for global buyers. We focus on regeneratively grown, residue-free, export-grade agri commodities, and partner with FPOs, MSMEs and mid-scale processors across India. The organisation is backed by reputed incubators, accelerators and early-stage investors (such as IIM-A Ventures, ICAR-NAARM) supporting our mission to build transparent, climate-positive agri value chains.

Role Overview

This is a high-ownership sales & marketing role for an ambitious export professional who knows how agri supply chains work and wants to accelerate into a leadership position. You will manage international buyer relationships, drive category growth, close deals, and scale TopCrop’s export business across key product lines.

build and lead a small Sales & Marketing team

Key Responsibilities

Sales & Business Development

• Identify, acquire and manage international buyers across essential oils, dehydrated fruits/vegetables, and spices.
• Develop market entry and growth strategies for key geographies.
• Own the complete sales cycle: outreach → qualification → negotiation → closure.
• Conduct virtual and on-ground buyer meetings, trade discussions and product demos.
• Build long-term relationships with importers, distributors, private labels and food manufacturers.

Marketing & Category Growth

• Develop product positioning, pitch materials, samples strategy and pricing frameworks.
• Map market trends, competitor activities and regulatory requirements across focus categories.
• Work with founders to build new product lines and expand into new markets.

Supply Chain & Operations Coordination

• Coordinate with procurement, quality and operations teams to ensure samples, certifications, and compliance requirements are met.
• Provide forecast inputs to procurement teams; ensure export readiness of product batches.
• Collaborate with operations for order execution, documentation and shipment scheduling.

Team Leadership & Process Building

• Build, train, and lead the Sales & Marketing team

  , starting with existing interns.
• Create structured processes for lead management, CRM usage, reporting, and sales operations.
• Set performance goals for the team and drive accountability.
  

Requirements

• Minimum 2 years

  of experience in agri exports, international trade, or B2B commodity sales.
• Strong understanding of export workflows, buyer expectations, pricing structures, and certifications.
• Category or supply chain experience in

  essential oils, dehydrated produce, or spices

  is a strong advantage.
• Excellent communication, negotiation and relationship-building skills.
• High ownership mindset — comfortable with fast-paced, unstructured environments.
• Ability to travel for buyer meetings, trade fairs, and supplier visits.
  

Nice-to-Have

• Experience working with FPOs, agri processors, or export houses.
• Exposure to EU, US, Middle East or Australian food import regulations.
• Existing buyer network in food & ingredients categories.
  

What We Offer

• Core-team role with direct access to founders.
• Fast-track career growth into

  Category Lead / Export Lead

  roles.
• Opportunity to build and lead a team from the ground up.
• Ownership, autonomy, and the chance to shape the export engine of a growing agri-tech organisation.
• Work that directly impacts farmer incomes, sustainability and global supply chains.